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010   $a9786611381462
010   $a0-470-28209-6
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100   $a20071005d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aSubliminal persuasion$b[electronic resource] $einfluence & marketing secrets they don't want you to know /$fDave Lakhani
210   $aHoboken, N.J. $cJohn Wiley & Sons$dc2008
215   $a1 online resource (226 p.)
300   $aDescription based upon print version of record.
311   $a0-470-24336-8 
320   $aIncludes bibliographical references (p. 191-194) and index.
327   $aCreating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
330   $aIf you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It?s not about lying or tricking anyone, it?s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
606   $aSubliminal advertising
606   $aSubliminal projection
606   $aMarketing$xPsychological aspects
608   $aElectronic books.
615  0$aSubliminal advertising.
615  0$aSubliminal projection.
615  0$aMarketing$xPsychological aspects.
676   $a658.8001/9
700   $aLakhani$b Dave$f1965-$0945957
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910454174803321
996   $aSubliminal persuasion$92136879
997   $aUNINA