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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aLanguage regimes in transformation$b[electronic resource] $efuture prospects for German and Japanese in science, economy, and politics /$fedited by Florian Coulmas
210   $aBerlin ;$aNew York $cMouton de Gruyter$dc2007
215   $a1 online resource (228 p.)
225 1 $aContributions to the sociology of language,$x1861-0676 ;$v93
300   $aDescription based upon print version of record.
311   $a3-11-019158-X 
320   $aIncludes bibliographical references and index.
327   $t Frontmatter -- $tContents -- $tOn language policy in the age of globalization with good governance -- $tThrifty monolingualism and luxuriating plurilingualism? -- $tChallenges for language policy in today's Japan -- $tIs the promotion of languages such as German and Japanese abroad still appropriate today? -- $tJapanese and German language education in the UK: problems, parallels, and prospects -- $tChanging economic values of German and Japanese -- $tThe debate on English as an official language in Japan -- $tRemains of the day: language orphans and the decline of German as a medical lingua franca in Japan -- $tThe case for choice ... language preferences in Japanese academic publishing -- $tTokio or Tokyo? Dschudo or Judo? On writing foreign names -- $tEffects of globalization on minority languages in Europe ... focusing on Celtic languages -- $t Backmatter
330   $aGlobalization has many faces. One of them is the transformation of language regimes. This book provides an in-depth account of how two second-tier languages, Japanese and German, are affected by this process. In the international arena, they no longer compete with English, but their status in their home countries and as foreign languages in third countries is in flux. Original empirical and theoretical contributions are presented in this up-to-date study of language regime change. The desirability of a single all-purpose language for all communication needs is seldom questioned. It is simply taken for granted in many advanced countries, such as Japan and the German-speaking countries. However, it is not clear whether German and Japanese can sustain their full functional potential if their own speakers use these languages in certain domains with decreasing frequency. The advantages of borderless communication in a single language, on one hand, and maintaining highly cultivated all-purpose languages, on the other, are obvious. The question of whether and how these two principles can be reconciled in the age of globalization is not. In this book, leading scholars present their answers: Ulrich Ammon, Tessa Carroll, Nanette Gottlieb, Patrick Heinrich, Takao Katsuragi, John Maher, Kiyoshi Hara, Elmar Holenstein, Konrad Ehlich, Fumio Inoue, and Florian Coulmas. 
410  0$aContributions to the sociology of language ;$v93.
606   $aMultilingualism
606   $aLanguage policy
606   $aGlobalization
608   $aElectronic books.
615  0$aMultilingualism.
615  0$aLanguage policy.
615  0$aGlobalization.
676   $a404/.2
701   $aCoulmas$b Florian$0131523
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910454172703321
996   $aLanguage regimes in transformation$92462271
997   $aUNINA