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010   $a3-11-017612-2
010   $a1-282-19375-9
010   $a9786612193750
010   $a3-11-019719-7
024 7 $a10.1515/9783110197198
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035   $a(EBL)325663
035   $a(OCoLC)476123709
035   $a(SSID)ssj0000230524
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035   $a(PQKBTitleCode)TC0000230524
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035   $a(MiAaPQ)EBC325663
035   $a(DE-B1597)32189
035   $a(OCoLC)741344360
035   $a(OCoLC)853263013
035   $a(DE-B1597)9783110197198
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035   $a(CaONFJC)MIL219375
035   $a(EXLCZ)991000000000689142
100   $a20040316d2004      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aPublic relations and communication management in Europe$b[electronic resource] $ea nation-by-nation introduction to public relations theory and practice /$fedited by Betteke van Ruler, Dejan Verc?ic?
210   $aBerlin ;$aNew York $cMouton de Grouter$dc2004
215   $a1 online resource (516 p.)
225 0 $aMouton Reader
300   $aDescription based upon print version of record.
311   $a3-11-916798-3 
311   $a3-11-017611-4 
320   $aIncludes bibliographical references.
327   $tFrontmatter -- $tTable of contents -- $tChapter 1. Overview of public relations and communication management in Europe -- $tChapter 2. Austria -- $tChapter 3. Belgium -- $tIntermezzo. A constructivistic approach to public relations -- $tChapter 4. Bosnia-Herzegovina -- $tChapter 5. Bulgaria -- $tChapter 6. Croatia -- $tChapter 7. Estonia -- $tChapter 8. Finland -- $tIntermezzo. The reflective paradigm of public relations -- $tChapter 9. France -- $tChapter 10. Germany -- $tChapter 11. Greece -- $tChapter 12. Hungary -- $tChapter 13. Ireland -- $tIntermezzo. The transitional approach to public relations -- $tChapter 14. Italy -- $tChapter 15. Malta -- $tChapter 16. The Netherlands -- $tChapter 17. Norway -- $tChapter 18. Poland -- $tIntermezzo. The public sphere as central concept of public relations -- $tChapter 19. Portugal -- $tChapter 20. Russia -- $tChapter 21. Serbia and Montenegro (The Federal Republic of Yugoslavia) -- $tChapter 22. Slovakia -- $tChapter 23. Slovenia -- $tIntermezzo. Civil society and public relations -- $tChapter 24. Spain -- $tChapter 25. Sweden -- $tChapter 26. Switzerland -- $tChapter 27. Turkey -- $tIntermezzo. Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations -- $tChapter 28. United Kingdom -- $tChapter 29. New perspectives of public relations in Europe -- $tBackmatter
330   $aThe book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
410  0$aMouton Reader
606   $aPublic relations$vCross-cultural studies
606   $aPublic relations$zEurope
608   $aElectronic books.
615  0$aPublic relations
615  0$aPublic relations
676   $a659.2/094
701   $aRuler$b Betteke van$f1948-$0927291
701   $aVerc?ic?$b Dejan$0965401
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910454167503321
996   $aPublic relations and communication management in Europe$92482803
997   $aUNINA