LEADER 04952nam 2200673Ia 450 001 9910454083403321 005 20200520144314.0 010 $a1-281-95601-5 010 $a9786611956011 010 $a981-279-662-2 035 $a(CKB)1000000000537880 035 $a(EBL)1679532 035 $a(OCoLC)879023722 035 $a(SSID)ssj0000340154 035 $a(PQKBManifestationID)11252226 035 $a(PQKBTitleCode)TC0000340154 035 $a(PQKBWorkID)10387034 035 $a(PQKB)11746101 035 $a(MiAaPQ)EBC1679532 035 $a(WSP)00005481 035 $a(Au-PeEL)EBL1679532 035 $a(CaPaEBR)ebr10255929 035 $a(CaONFJC)MIL195601 035 $a(EXLCZ)991000000000537880 100 $a20040708d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aMarketing trends for organic food in the 21st century$b[electronic resource] /$feditor, George Baourakis 210 $a[River Edge], NJ $cWorld Scientific$dc2004 215 $a1 online resource (363 p.) 225 1 $aSeries on computers and operations research ;$vv. 3 300 $aDescription based upon print version of record. 311 $a981-238-768-4 320 $aIncludes bibliographical references and index. 327 $aCONTENTS ; Preface ; Market Outlooks ; Producers' Attitude ; Consumer Behaviour ; Distribution Networks ; Potential Marketing ; The Marketing Mix ; Challenges ; Outline of the Book ; The Market for Organic Products 327 $aPredicting Developments in Organic EU Markets - Are the Competitive Patterns in the Danish Case Useful? 1 Organics in Denmark from 1987 to 2002 ; 2 Understanding the Market(s) ; 3 Implications of the Danish Experience for Other Organic Markets in the EU 327 $aThe Market and Welfare Effects of the New National Organic Program 1 Introduction ; 2 Market Conditions ; 3 Consumption Decisions and Welfare Prior to the Introduction of the NOP ; 4 Consumption Decisions and Welfare under the NOP ; 5 Concluding Remarks 327 $aDemand for Organically Produced Fruits and Vegetables in Northern Greece 1 Introduction ; 2 Theoretical Background ; 3 Methodology ; 4 Results ; 5 Summary and Conclusions ; Trends in the Marketing of Organic Grains and Oilseeds in the U.S. ; 1 Introduction 327 $a2 Organic and Conventional Grain and Oilseed Markets in the US 3 Modeling the Interaction of Organic and Conventional Markets ; 4 Marketing Margins and Price Premium of Organic Products ; 5 Final Remarks 327 $aCurrent State of the Art of Legislaton and Marketing Trends of Organic Foods Worldwide 330 $a The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that th 410 0$aSeries on computers and operations research ;$vv. 3. 606 $aNatural foods$xMarketing 606 $aNatural foods industry 608 $aElectronic books. 615 0$aNatural foods$xMarketing. 615 0$aNatural foods industry. 676 $a338.17641302 701 $aBaourakis$b George$0862251 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910454083403321 996 $aMarketing trends for organic food in the 21st century$92294936 997 $aUNINA