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005 20200520144314.0
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035   $a(PQKBTitleCode)TC0000495097
035   $a(PQKBWorkID)10453102
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035   $a(MiAaPQ)EBC3017170
035   $a(PPN)170232336
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035   $a(OCoLC)613881498
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100   $a20101201d2008      uy             0
101 0 $aeng
135   $aurzn||||||
181   $ctxt
182   $cc
183   $acr
200 10$aIgniting the brand$b[electronic resource] $estrategies that have shot brands to success /$fJonathan Cahill
210   $aLondon $cMarshall Cavendish Business$d2008
215   $a176 p. $cill
300   $aTitle from title screen.
311   $a1-904879-09-8 
320   $aIncludes bibliographical references and index.
606   $aBranding (Marketing)
608   $aElectronic books.
615  0$aBranding (Marketing)
676   $a658.8
700   $aCahill$b Jonathan$0962922
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910453999603321
996   $aIgniting the brand$92183382
997   $aUNINA