LEADER 03665nam 2200673 450 001 9910453813803321 005 20200520144314.0 010 $a1-4985-2535-0 010 $a0-7391-8899-2 035 $a(CKB)2550000001255386 035 $a(EBL)1663932 035 $a(SSID)ssj0001180007 035 $a(PQKBManifestationID)12434012 035 $a(PQKBTitleCode)TC0001180007 035 $a(PQKBWorkID)11187237 035 $a(PQKB)11455362 035 $a(MiAaPQ)EBC1663932 035 $a(Au-PeEL)EBL1663932 035 $a(CaPaEBR)ebr10856936 035 $a(CaONFJC)MIL588161 035 $a(OCoLC)875894488 035 $a(EXLCZ)992550000001255386 100 $a20140413h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 12$aA functional analysis of political television advertisements /$fWilliam L. Benoit 210 1$aLanham, Maryland ;$aPlymouth, England :$cLexington Books,$d2014. 210 4$dİ2014 215 $a1 online resource (249 p.) 300 $aDescription based upon print version of record. 311 $a0-7391-8898-4 311 $a1-306-56910-9 320 $aIncludes bibliographical references and indexes. 327 $aContents; Preface; PART I. PRELIMINARIES; Chapter 1. Introduction: Political Television Spots; Chapter 2. Method: The Functional Approach to Political Advertising; PART II. PRESIDENTIAL CAMPAIGNS; Chapter 3. In the Beginning: 1952, 1956; The Democrats Ascend: 1960, 1964; Chapter 4. Nixon's Return: 1968, 1972; After Watergate: 1976, 1980; Chapter 5. Republicans in Control: 1984, 1988; The End of the Millennium: 1992, 1996; Chapter 6. George W. Bush in the Oval Office: 2000, 2004; Barack Obama, African-American President: 2008, 2012; Chapter 7. Primary Campaigns: Who Shall Lead Us? 327 $aChapter 8. Political Television Spots from Third-Party Candidates: Another ChoicePART III. OTHER CAMPAIGNS; Chapter 9. Other Theories and Political Television Spots; Chapter 10. Nonpresidential and Non-U.S. Television Spots; PART IV. COMPARISONS; Chapter 11. Trends and Contrasts of Political Television Spots; Chapter 12. Development of Political Television Spots; Chapter 13. Conclusion; Bibliography; Index of Topics; Index of Authors; About the Author 330 $aA Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time. 606 $aAdvertising, Political$zUnited States 606 $aTelevision in politics$zUnited States 606 $aPolitical campaigns$zUnited States 606 $aPresidents$zUnited States$xElection 607 $aUnited States$xPolitics and government$y1945-1989 607 $aUnited States$xPolitics and government$y1989- 608 $aElectronic books. 615 0$aAdvertising, Political 615 0$aTelevision in politics 615 0$aPolitical campaigns 615 0$aPresidents$xElection. 676 $a324.7/30973 700 $aBenoit$b William L.$0919004 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453813803321 996 $aA functional analysis of political television advertisements$92259566 997 $aUNINA