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010   $a1-281-90131-8
010   $a9786611901318
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100   $a20080527d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aFlagship marketing$b[electronic resource] /$fedited by Tony Kent and Reva Brown
210   $aAbingdon, Oxon ;$aNew York, NY $cRoutledge$d2008
215   $a1 online resource (241 p.)
225 1 $aRoutledge Advances in Management and Business Studies ;$vv.v. 39
300   $aDescription based upon print version of record.
311   $a0-415-81211-9 
311   $a0-415-43602-8 
320   $aIncludes bibliographical references and index.
327   $aBook Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Acknowledgements; Introduction; 1 Concepts of flagships; 2 A classification approach to flagship stores; 3 Emotion and identity in flagship luxury design; 4 Virtual flagships and sociable media; 5 The flagship store: The luxury fashion retailing perspective; 6 Flagship shopping centres; 7 'From dome to dome': Exploring cultural flagships and their contribution to achieving regeneration goals; 8 A cultural quarter flagship: The MuseumsQuartier, Vienna
327   $a9 The department store: The metropolitan flagship in national networks of fashion consumption10 Wynn Las Vegas: A flagship destination resort; 11 High-end 'factory outlets': New showcases of German carmakers; 12 What is a flagship supermarket?: An analysis of supermarket flagships in a historical context; 13 Virtual flagships; Afterword; References; Index
330   $aFlagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial an
410  0$aRoutledge Advances in Management and Business Studies
606   $aFlagship stores$xMarketing
606   $aBranding (Marketing)
606   $aPlace marketing
608   $aElectronic books.
615  0$aFlagship stores$xMarketing.
615  0$aBranding (Marketing)
615  0$aPlace marketing.
676   $a658.8/2
676   $a658.82
701   $aKent$b Tony$g(A. E.)$0952159
701   $aBrown$b Reva Berman$f1939-$0952160
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910453786703321
996   $aFlagship marketing$92152553
997   $aUNINA