LEADER 02536nam 2200541 a 450 001 9910453777403321 005 20200520144314.0 010 $a1-281-16526-3 010 $a9786611165260 010 $a0-19-804327-9 035 $a(CKB)1000000000555835 035 $a(EBL)415168 035 $a(OCoLC)437092996 035 $a(SSID)ssj0000123207 035 $a(PQKBManifestationID)11135358 035 $a(PQKBTitleCode)TC0000123207 035 $a(PQKBWorkID)10011430 035 $a(PQKB)10953613 035 $a(MiAaPQ)EBC415168 035 $a(Au-PeEL)EBL415168 035 $a(CaPaEBR)ebr10199662 035 $a(CaONFJC)MIL116526 035 $a(EXLCZ)991000000000555835 100 $a20061204d2007 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aClear and to the point$b[electronic resource] $e8 psychological principles for compelling PowerPoint presentations /$fStephen M. Kosslyn 210 $aOxford ;$aNew York $cOxford University Press$d2007 215 $a1 online resource (235 p.) 300 $aIncludes index. 311 $a0-19-532069-7 327 $aIntroduction to articulate presentations -- The big picture -- Legible text -- Color, texture, , and sound -- Communicating quantitative information : graphs -- Communicating qualitative information : charts, diagrams, maps, photographs, and clipart -- The good, the bad, and the incomprehensible -- Appendix : Psychological principles and their specific aspects. 330 $aTrue or False?. Most PowerPoint presentations are:. compelling illuminating informative clear and to the point. Answer: False. Make a change following the principles of Stephen Kosslyn:. a world authority on the visual brain a clear and engaging writer. Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and 606 $aPresentation graphics software 608 $aElectronic books. 615 0$aPresentation graphics software. 676 $a006.6/869 700 $aKosslyn$b Stephen Michael$f1948-$053491 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453777403321 996 $aClear and to the point$91898713 997 $aUNINA