LEADER 02518oam 2200613I 450 001 9910453714803321 005 20200520144314.0 010 $a1-315-43052-5 010 $a1-315-43053-3 010 $a1-61132-987-6 024 7 $a10.4324/9781315430539 035 $a(CKB)2550000001145147 035 $a(EBL)1378900 035 $a(OCoLC)858230015 035 $a(SSID)ssj0000983060 035 $a(PQKBManifestationID)12467102 035 $a(PQKBTitleCode)TC0000983060 035 $a(PQKBWorkID)10988540 035 $a(PQKB)10856286 035 $a(MiAaPQ)EBC1378900 035 $a(Au-PeEL)EBL1378900 035 $a(CaPaEBR)ebr10759565 035 $a(OCoLC)861541230 035 $a(OCoLC)956466510 035 $a(EXLCZ)992550000001145147 100 $a20180706e20162013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDictionary of advertising and marketing concepts /$fArthur Asa Berger 210 1$aLondon :$cRoutledge,$d2016. 215 $a1 online resource (145 p.) 300 $aFirst published 2013 by Left Coast Press, Inc. 311 $a1-61132-986-8 311 $a1-61132-985-X 320 $aIncludes bibliographical references. 327 $aForeword; Acknowledgements; A; B; C; D; E; F; G; H; I; L; M; N; P; Q; R; S; T; U; V; About the Author 330 $a"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals"--Provided by publisher. 606 $aAdvertising$vDictionaries 606 $aMarketing$vDictionaries 608 $aElectronic books. 615 0$aAdvertising 615 0$aMarketing 676 $a658.8003 700 $aBerger$b Arthur Asa$f1933-,$0320760 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453714803321 996 $aDictionary of advertising and marketing concepts$92189260 997 $aUNINA