LEADER 04416nam 2200721 450 001 9910453702903321 005 20200520144314.0 010 $a1-60649-617-4 035 $a(CKB)2550000001161740 035 $a(EBL)1562608 035 $a(OCoLC)863673850 035 $a(SSID)ssj0001141682 035 $a(PQKBManifestationID)12490589 035 $a(PQKBTitleCode)TC0001141682 035 $a(PQKBWorkID)11092574 035 $a(PQKB)11645890 035 $a(OCoLC)865546305 035 $a(CaBNVSL)swl00402951 035 $a(MiAaPQ)EBC1562608 035 $a(Au-PeEL)EBL1562608 035 $a(CaPaEBR)ebr10810725 035 $a(CaONFJC)MIL544834 035 $a(EXLCZ)992550000001161740 100 $a20131216d2014 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCompetitive intelligence and the sales force $ehow to gain market leadership through competitive intelligence /$fJoe?l Le Bon 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2014. 215 $a1 online resource (150 p.) 225 1 $aSelling and sales force management collection,$x2161-8917 300 $aPart of: 2013 digital library. 311 $a1-60649-616-6 311 $a1-306-13583-4 320 $aIncludes bibliographical references (pages 117-119) and index. 327 $aBiography -- Acknowledgments -- Preface -- Introduction -- 1. Information, intelligence, and sales strategy -- 2. Competitive intelligence and the market-oriented organization -- 3. Competitive intelligence and the sales organization -- 4. Competitive intelligence acquisition, management, and sales ethics -- Conclusion -- Notes -- References -- Index. 330 3 $aGovernment intelligence agencies throughout the world are finding once again that human abilities and sources rather than technology are more reliable and instrumental in intelligence gathering efforts. Companies have known this for quite some time and have tried to leverage their best source of competitive intelligence: the sale force! Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizations face great difficulties to stimulate salespeople's collection and dissemination of competitive intelligence, and to manage market-based intelligence efficiently. This book aims to assist sales and marketing managers face such challenges while providing them with answers to the following key questions: How can a firm transform information into intelligence? What kind of information should be collected in the field? How can a firm manage and distill market-based intelligence across its functions and maintain a market orientation strategy? What is the best method to enhance and sustain the sales force's commitment to the firm's competitive intelligence system? Which methods might improve salespeople's competitive intelligence acquisition techniques and exploitation capabilities? How should firms approach ethical questions surrounding competitive intelligence activities? By leveraging the latest research, practitioners' interviews, companies' best practices, along with practical tools and guidelines, this book helps organizations achieve their market-orientation strategy and maintain a sustainable competitive edge. 410 0$aSelling and sales force management collection.$x2161-8917. 410 0$a2013 digital library. 606 $aBusiness intelligence 606 $aSales force management 608 $aElectronic books. 610 $asales management and leadership 610 $acompetitive advantage 610 $acustomer relationship 610 $acompetitor analysis 610 $amarket orientation 610 $aSales force 610 $acompetitive intelligence 615 0$aBusiness intelligence. 615 0$aSales force management. 676 $a658.47 700 $aLe Bon$b Joe?l.$0968657 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453702903321 996 $aCompetitive intelligence and the sales force$92200201 997 $aUNINA