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035   $a(CaSebORM)9781609949648
035   $a(PPN)179863606
035   $a(Au-PeEL)EBL1565984
035   $a(CaPaEBR)ebr10865342
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100   $a20140507h20142014  uy             0
101 0 $aeng
135   $aurunu|||||
181   $ctxt
182   $cc
183   $acr
200 10$aOverfished ocean strategy $epowering up innovation for a resource-deprived world /$fNadya Zhexembayeva ; cover design, Wes Youssi
205   $a1st ed.
210  1$aSan Francisco, California :$cBerrett-Koehler Publishers,$d2014.
210  4$dİ2014
215   $a1 online resource (209 p.)
300   $aIncludes index.
311   $a1-60994-964-1 
311   $a1-306-68874-4 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; Warm Greetings!; CHAPTER 1 Where Are the Fish? The New Competitive Reality; CHAPTER 2 Overfished Ocean Strategy: Five Principles That Make It Work; CHAPTER 3 Principle One: Line to Circle; CHAPTER 4 Principle Two: Vertical to Horizontal; CHAPTER 5 Principle Three: Growth to Growth; CHAPTER 6 Principle Four: Plan to Model; CHAPTER 7 Principle Five: Department to Mind-Set; CHAPTER 8 The Death of Green, or Is Your Marriage Sustainable?; CHAPTER 9 As a Means of Conclusion: What Should Business Do?; My Big Thanks; Notes; Index; About the Author
330   $aWe all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity-the over fished ocean-their primary strategic consideration, not just a concern for their "green" division.  Over fished Ocean Strategy offers five essential principles for innovating in this n
606   $aSustainable development
606   $aRecycling (Waste, etc.)
606   $aScarcity
606   $aGreen marketing
606   $aNatural resources$xManagement
608   $aElectronic books.
615  0$aSustainable development.
615  0$aRecycling (Waste, etc.)
615  0$aScarcity.
615  0$aGreen marketing.
615  0$aNatural resources$xManagement.
676   $a658.4/083
700   $aZhexembayeva$b Nadya$0859987
702   $aYoussi$b Wes
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910453607603321
996   $aOverfished ocean strategy$91918975
997   $aUNINA