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010   $a9786611937744
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100   $a20080811d2009      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aTactical transparency$b[electronic resource] $ehow leaders can leverage social media to maximize value and build their brand /$fShel Holtz, John C. Havens ; foreword by Lynne D. Johnson
205   $a1st ed.
210   $aSan Francisco, CA $cJossey-Bass$dc2009
215   $a1 online resource (317 p.)
225 1 $aJ-B International Association of Business Communicators ;$vv.6
300   $a"IABC, International Association of Business Communicators."
311   $a0-470-29370-5 
320   $aIncludes bibliographical references (p. 277-281) and index.
327   $aTactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT
327   $aChapter 12: TRANSPARENCY BEYOND TEXTChapter 13: PROFILE AND PRIVACY; Chapter 14: THE CASE FOR FACE-TO-FACE; Part III: MAKING IT REAL; Chapter 15: THE TOOTHPASTE IS OUT OF THE YOUTUBE; Chapter 16: YEAH, BUT...; Chapter 17: YOUR ROAD MAP TO TRANSPARENCY; Chapter 18: WHAT'S NEXT?; Notes; Acknowledgments; The Authors; Index
330   $aWhile exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century.
410  0$aJ-B International Association of Business Communicators
606   $aCustomer relations$xManagement
606   $aSocial media
606   $aInteractive marketing
606   $aBusiness communication$xBlogs
606   $aInternet marketing$xManagement
608   $aElectronic books.
615  0$aCustomer relations$xManagement.
615  0$aSocial media.
615  0$aInteractive marketing.
615  0$aBusiness communication$xBlogs.
615  0$aInternet marketing$xManagement.
676   $a658.8/02
700   $aHoltz$b Shel$0924827
701   $aHavens$b John C$0948127
712 02$aInternational Association of Business Communicators.
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801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910453553103321
996   $aTactical transparency$92143104
997   $aUNINA