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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aNew business in India$b[electronic resource] $ethe 21st century opportunity /$fPaul Davies
210   $aSingapore ;$aHackensack, NJ $cWorld Scientific$dc2008
215   $a1 online resource (246 p.)
225 1 $aWorld Scientific series on 21st century business,$x1793-5660 ;$vv. 1
300   $aDescription based upon print version of record.
311   $a981-4338-32-X 
311   $a981-279-042-X 
320   $aIncludes bibliographical references (p. 211-218) and index.
327   $aAcknowledgements; CONTENTS; Preface India - The 21st Century Opportunity and Why You Should be Part of It!; Chapter 1 India Now; Hidden Benefits and Hidden Costs; Overview; Hidden Costs; Hidden Benefits; Finally; Chapter 2 Why India?; Chapter 3 Understanding Indians and Indian Business; The Siege; Chapter 4 The Domestic Market; Chapter 5 Which Products, Services and Sectors - And Why; Chapter 6 Barriers to Entry and How to Overcome Them; Chapter 7 Creating the Business Case and the Business Plan
327   $aChapter 8 How to Enter the Market: Partnership, Distributorship, Joint Venture, DBOT, or Do It YourselfChapter 9 Sales and Marketing in India; Chapter 10 Staffing in India and Global Talent Management; Chapter 11 Turning these Insights into Real Business Advantage; Chapter 12 India Tomorrow; List of Websites and Resources; Index
330   $aNew Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes the
410  0$aWorld Scientific series on 21st century business ;$vv. 1.
606   $aHistory$zIndia
607   $aIndia$xCommerce
607   $aIndia$xEconomic conditions
607   $aIndia$xSocial conditions
608   $aElectronic books.
615  0$aHistory
676   $a658.1/10954
700   $aDavies$b Paul$g(Paul J.)$044918
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910453536903321
996   $aNew business in India$92487850
997   $aUNINA