LEADER 05123nam 2200733 450 001 9910453508703321 005 20200520144314.0 010 $a0-8014-7126-5 010 $a0-8014-7127-3 024 7 $a10.7591/9780801471278 035 $a(CKB)2550000001192919 035 $a(OCoLC)872674469 035 $a(CaPaEBR)ebrary10831264 035 $a(SSID)ssj0001114062 035 $a(PQKBManifestationID)12411154 035 $a(PQKBTitleCode)TC0001114062 035 $a(PQKBWorkID)11049706 035 $a(PQKB)10366863 035 $a(MiAaPQ)EBC3138566 035 $a(OCoLC)1016563477 035 $a(MdBmJHUP)muse58551 035 $a(DE-B1597)481681 035 $a(OCoLC)984687739 035 $a(DE-B1597)9780801471278 035 $a(Au-PeEL)EBL3138566 035 $a(CaPaEBR)ebr10831264 035 $a(CaONFJC)MIL683616 035 $a(OCoLC)869282564 035 $a(EXLCZ)992550000001192919 100 $a20060908d2007 uy| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAppetite for change $ehow the counterculture took on the food industry /$fWarren J. Belasco 205 $aSecond updated edition. 210 1$aIthaca :$cCornell University Press,$d2007. 215 $a1 online resource (340 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-322-52334-7 311 $a0-8014-7329-2 320 $aIncludes bibliographical references and index. 327 $aAn edible dynamic -- Radical consumerism -- Radical therapy -- Organic force -- The orthodox defense -- The mess in Washington -- The press -- Opportunism in the marketplace -- Straddling the contradictions -- A healthy foods portfolio -- Looking backward, and forward. 330 $aIn this engaging inquiry, originally published in 1989 and now fully updated for the twenty-first century, Warren J. Belasco considers the rise of the "countercuisine" in the 1960's, the subsequent success of mainstream businesses in turning granola, herbal tea, and other "revolutionary" foodstuffs into profitable products; the popularity of vegetarian and vegan diets; and the increasing availability of organic foods. From reviews of the previous edition: "Although Red Zinger never became our national drink, food and eating changed in America as a result of the social revolution of the 1960's. According to Warren Belasco, there was political ferment at the dinner table as well as in the streets. In this lively and intelligent mixture of narrative history and cultural analysis, Belasco argues that middle-class America eats differently today than in the 1950 because of the way the counterculture raised the national consciousness about food."-Joan Jacobs Brumberg, The Nation "This book documents not only how cultural rebels created a new set of foodways, brown rice and all, but also how American capitalists commercialized these innovations to their own economic advantage. Along the way, the author discusses the significant relationship between the rise of a 'countercuisine' and feminism, environmentalism, organic agriculture, health consciousness, the popularity of ethnic cuisine, radical economic theory, granola bars, and Natural Lite Beer. Never has history been such a good read!"-The Digest: A Review for the Interdisciplinary Study of Food "Now comes an examination of . . . the sweeping change in American eating habits ushered in by hippiedom in rebellion against middle-class America. . . . Appetite for Change tells how the food industry co-opted the health-food craze, discussing such hip capitalists as the founder of Celestial Seasonings teas; the rise of health-food cookbooks; how ethnic cuisine came to enjoy new popularity; and how watchdog agencies like the FDA served, arguably, more often as sleeping dogs than as vigilant ones."-Publishers Weekly "A challenging and sparkling book. . . . In Belasco's analysis, the ideology of an alternative cuisine was the most radical thrust of the entire counterculture and the one carrying the most realistic and urgently necessary blueprint for structural social change."-Food and Foodways "Here is meat, or perhaps miso, for those who want an overview of the social and economic forces behind the changes in our food supply. . . . This is a thought-provoking and pioneering examination of recent events that are still very much part of the present."-Tufts University Diet and Nutrition Letter 606 $aNatural foods industry$zUnited States 606 $aFood industry and trade$zUnited States 606 $aSubculture$zUnited States 606 $aConsumers$zUnited States 608 $aElectronic books. 615 0$aNatural foods industry 615 0$aFood industry and trade 615 0$aSubculture 615 0$aConsumers 676 $a338.4/76413020973 700 $aBelasco$b Warren James$01040692 702 $aBelasco$b Warren J., 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453508703321 996 $aAppetite for change$92468325 997 $aUNINA