LEADER 03501nam 2200625 450 001 9910453438203321 005 20200520144314.0 010 $a1-4438-5930-3 035 $a(CKB)2550000001272828 035 $a(EBL)1676264 035 $a(SSID)ssj0001217168 035 $a(PQKBManifestationID)11653441 035 $a(PQKBTitleCode)TC0001217168 035 $a(PQKBWorkID)11202253 035 $a(PQKB)10239582 035 $a(MiAaPQ)EBC1676264 035 $a(Au-PeEL)EBL1676264 035 $a(CaPaEBR)ebr10860012 035 $a(CaONFJC)MIL594952 035 $a(OCoLC)877039311 035 $a(EXLCZ)992550000001272828 100 $a20140423h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aSemiotics and visual communication $econcepts and practices /$fedited by Evripides Zantides ; contributors Ralph Ball [and thirty two others] 210 1$aNewcastle upon Tyne, England :$cCambridge Scholars Publishing,$d2014. 210 4$dİ2014 215 $a1 online resource (352 p.) 300 $aDescription based upon print version of record. 311 $a1-4438-5468-9 311 $a1-306-63701-5 327 $aTABLE OF CONTENTS; LIST OF FIGURES; LIST OF TABLES; PREFACE; ACKNOWLEDGEMENTS; CHAPTER ONE; EMBEDDED, INTROSPECTIVE AND POETICNARRATIVES IN 3-DIMENSIONAL DESIGN; HOW TYPE CANMOVE US-TYPE IN THE ENVIRONMENT; DOUBLE WRITINGIN ARCHITECTURAL DESIGN; CHAPTER TWO; THE RENAISSANCEOF ACADEMIC PUBLISHING; MARKETING SEMIOTICS APPLIEDTO THE DESIGN OF INTEGRATEDGRAPHIC COMMUNICATION SYSTEMS; (DE)CODING THE FABRIC OF THE EUROPEANYEARS' VISUAL REPRESENTATIONS; INTERSEMIOTIC TRANSLATIONIN ADVERTISING DISCOURSE; THE GREEK-CYPRIOT DIALECT IN WRITING; CHAPTER THREE; SIGNS AT THE INTERFACE 327 $aLUDIC AND SOCIAL MEDIA INTERACTIONDESIGN PRINCIPLES IN SMART CITYDEVELOPMENTTYPOGRAPHY AND LANGUAGE; FILM AND NEW ARTMEDIA SEMIOTICS; KINETIC TYPOGRAPHY; CHAPTER FOUR; 100 THINGS; VISUAL DIASPORAS; THE DEVELOPMENT OF A VISUAL LITERACYCOURSE IN HIGHER EDUCATION; "MY FIRST EXPERIMENT" "MY FIRST EX"; DEVELOPING STUDENTS' VISUAL DESIGNCOMPETENCE THROUGH SITUATEDLITERACY PRACTICES; THE QUEST FOR "VISUAL THINKING"AND THE DOUBLE BIND OF EDUCATION; PROJECTMY CITYMY PLACE; THE RECEIVER IS THE MESSAGE?; ACOURSE IN VISUAL COMMUNICATION; CHILDREN ARE PAINTING INSCRIPTIONS; CHAPTER FIVE 327 $aMARKS, SIGNS AND IMAGESSHOWING SAYING; CONTRIBUTORS LIST 330 $aThis book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic... 606 $aArt and society 606 $aSemiotics$vCongresses 606 $aVisual communication 608 $aElectronic books. 615 0$aArt and society. 615 0$aSemiotics 615 0$aVisual communication. 676 $a701.03 702 $aZantides$b Evripides 702 $aBall$b Ralph 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453438203321 996 $aSemiotics and visual communication$91973000 997 $aUNINA