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100   $a20140105d2014      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aDynamic customer strategy $etoday's CRM /$fJohn F. Tanner, Jr
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2014.
215   $a1 online resource (168 p.)
225 1 $aMarketing strategy collection,$x2150-9662
300   $aPart of: 2014 digital library.
311   $a1-60649-696-4 
311   $a1-306-28441-4 
320   $aIncludes bibliographical references (pages 149-150) and index.
327   $a1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index.
330 3 $aMarketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
410  0$a2014 digital library.
410  0$aMarketing strategy collection.$x2150-9662.
606   $aCustomer relations$xManagement
608   $aElectronic books.
610   $abig data
610   $acustomer relationship management
610   $acustomer strategy
610   $aomnichannel marketing,
610   $amultichannel marketing
610   $ashopper journey
610   $apath to purchase
610   $aattribution modeling
610   $adynamic customer strategy
610   $aintegrated marketing management
610   $amarketing automation
615  0$aCustomer relations$xManagement.
676   $a658.812
700   $aTanner$b John F.$024701
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910453416903321
996   $aDynamic customer strategy$91898687
997   $aUNINA