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024 7 $a10.1007/978-3-8349-8146-2
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100   $a20090316d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aSourcing of services$b[electronic resource] $einternational aspects and complex categories /$fLydia Bals. With a foreword by Christopher Jahns
205   $a1st ed.
210   $aWiesbaden $cGabler$d2008
215   $a1 online resource (128 p.)
225 1 $aEinkauf, Logistik und Supply Chain Management
300   $aDescription based upon print version of record.
311   $a3-8349-1190-9 
320   $aIncludes bibliographical references (p. [101]-117).
327   $aOffshoring: Dimensions and Diffusion of a New Business Concept -- Barriers of Purchasing Involvement in Marketing Service Procurement -- A Theoretical Approach to Problems in Buying Agency Services.
330   $aCompanies are increasingly sourcing services from third party providers on a global level. Nevertheless, the academic research on phenomena such as offshoring, international purchasing and the sourcing of certain specific categories is still scarce. Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, the author seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective. The case study illustrates that the measures taken against an initially problematic situation in the purchase of advertising agency services correspond with the theoretically identified solution mechanisms.
410  0$aEinkauf, Logistik und Supply Chain Management
606   $aContracting out
606   $aOffshore outsourcing
606   $aInternational business enterprises$xManagement
608   $aElectronic books.
615  0$aContracting out.
615  0$aOffshore outsourcing.
615  0$aInternational business enterprises$xManagement.
676   $a658.4058
700   $aBals$b Lydia$0877781
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910453399603321
996   $aSourcing of services$91959878
997   $aUNINA