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010   $a9786611837143
010   $a0-470-43931-9
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100   $a20080708d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aSocial media marketing$b[electronic resource] $ean hour a day /$fDave Evans
205   $a1st edition
210   $aIndianapolis, Ind. $cWiley$dc2008
215   $a1 online resource (433 p.)
225 1 $aSerious skills
300   $aDescription based upon print version of record.
311   $a0-470-34402-4 
320   $aIncludes bibliographical references and index.
327   $aSocial Media Marketing: An Hour a Day; Acknowledgments; About the Author; Contents; Foreword; Introduction; How to Use This Book; Disclosure; Part I: The Foundation of Social Media; Chapter 1: Backlash; Chapter 2: The Marketer's Dilemma; Chapter 3: What Is Social Media?; Part II: Month 1: Prepare for Social Marketing; Chapter 4: Week 1: Web 2.0: The Social Web; Chapter 5: Week 2: The Social Feedback Cycle; Chapter 6: Week 3: Touchpoint Analysis; Chapter 7: Week 4: Influence and Measurement; Part III: Month 2: Social Media Channels; Chapter 8: Week 1: Build a Social Media Campaign
327   $aChapter 9: Week 2: Social PlatformsChapter 10: Week 3: Social Content: Multimedia; Chapter 11: Week 4: Social Content: Reviews, Ratings, and Recommendations; Chapter 12: Week 5: Social Interactions; Part IV: Month 3: Complete Your Plan; Chapter 13: Week 1: Objectives, Metrics, and ROI; Chapter 14: Week 2: Present Your Social Media Plan; Appendix A: Worksheets; Worksheets: Part II; Worksheets: Part III; Worksheets: Part IV; Appendix B: Additional Social Media Resources; Industry Experts; Industry Blogs; Industry Resources; Agencies and Social Media Practitioners; Social Media Platforms
327   $aSocial Networks and ServicesMetrics Platforms and Providers; Index
330   $aIf the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
410  0$aSerious skills.
606   $aSocial media$xMarketing
606   $aSocial marketing
608   $aElectronic books.
615  0$aSocial media$xMarketing.
615  0$aSocial marketing.
676   $a302.230688
700   $aEvans$b Dave$f1956-$0977826
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910453344303321
996   $aSocial media marketing$92227574
997   $aUNINA