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100   $a20130729d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aWeb analytics strategies for information professionals $ea LITA guide /$fTabatha Farney and Nina McHale
210  1$aChicago :$cALA TechSource,$d2013.
215   $a1 online resource (236 p.)
225 1 $aLITA guide
300   $aDescription based upon print version of record.
311   $a1-55570-897-8 
320   $aIncludes bibliographical references and index.
327   $tUnderstanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.
330   $aFarney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use web analytics in a library setting.
410  0$aLITA guides.
606   $aLibrary statistics
606   $aLibrary Web sites$xManagement
606   $aLibrary Web sites$xStatistical methods
606   $aWeb usage mining
608   $aElectronic books.
615  0$aLibrary statistics.
615  0$aLibrary Web sites$xManagement.
615  0$aLibrary Web sites$xStatistical methods.
615  0$aWeb usage mining.
676   $a025.17/4
700   $aFarney$b Tabatha$0936278
701   $aMcHale$b Nina$0936279
712 02$aLibrary and Information Technology Association (U.S.)
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910453292003321
996   $aWeb analytics strategies for information professionals$92109152
997   $aUNINA