LEADER 06808nam 2200745 450 001 9910453236803321 005 20200520144314.0 010 $a1-118-79511-3 010 $a1-118-79506-7 035 $a(CKB)2550000001171801 035 $a(EBL)1580786 035 $a(SSID)ssj0001082173 035 $a(PQKBManifestationID)11613462 035 $a(PQKBTitleCode)TC0001082173 035 $a(PQKBWorkID)11091227 035 $a(PQKB)11293805 035 $a(MiAaPQ)EBC1580786 035 $a(DLC) 2013039255 035 $a(CaSebORM)9781118795118 035 $a(Au-PeEL)EBL1580786 035 $a(CaPaEBR)ebr10822345 035 $a(CaONFJC)MIL553201 035 $a(OCoLC)866442897 035 $a(EXLCZ)992550000001171801 100 $a20130924h20132013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aReady to be a thought leader $ehow to increase your influence, impact, and success /$fDenise Brosseau 205 $aFirst edition. 210 1$aSan Francisco :$cJossey-Bass,$d[2013] 210 4$dİ2013 215 $a1 online resource (273 p.) 300 $aIncludes index. 311 $a1-118-64761-0 311 $a1-306-21950-7 320 $aIncludes bibliographical references and index. 327 $aCover; Title Page; Copyright; Contents; Foreword, Guy Kawasaki; Introduction: What Do You Want to Be Known For?; What Is a Thought Leader?; Why Become a Thought Leader?; Thought Leaders Needed; My Journey to Thought Leadership; Seven Steps to Thought Leadership; How to Use This Book; The Time Is Now; Getting Started: From Leader to Thought Leader; How Am I Doing So Far?; What Makes a Successful Thought Leader?; Thought Leaders Expand Ideas; Thought Leaders Tell Stories; Thought Leaders Build Lasting Relationships; Thought Leaders Share Certain Behaviors; Getting Started: A Quick Review 327 $aChapter 1 Find Your Driving PassionFind Your Niche; Can You Pen Your Venn?; How to Pen Your Venn; Envision Your What If? Future; Define Your What If? Future; Think Big; Align With (or Buck) Trends; Identify Key Trends; Find Your Driving Passion: A Quick Review; Chapter 2 Build Your Ripples of Influence; Start Your First Ripples; Expand Your ""Adjacent Possible""; Assemble Your Bricolage; Case Study: Van Ton-Quinlivan; Nurture Divergent and Consilient Thinking; Case Study: Steve Craft; Find Your Stakeholders; Start with Your Strategic Stakeholders; Who Owes You Loyalty Equity? 327 $aWho Disagrees with You?It's About Them; Don't Give Up Too Easily; Let the ""Market"" Decide; Use Zero-Based Thinking; Done-Not Perfect; Build Your Ripples of Influence: A Quick Review; Chapter 3 Activate Your Advocates; Case Study: Mary Hughes and the 2012 Project; Identify Potential Supporters; Champions and Allies; Consider What's in It for Them; Discover What Might Hold Them Back; Prepare to SPAR; Set Up Tracking and Connection Tools; Prepare a Message Template; Articulate Your Plan of Action; Rehearse, Rehearse, Rehearse; What to Do When It's Time to Engage; From Button to Billboard 327 $aPick Your Engagement StrategiesPrepare Your Champions; Activate Your Advocates: A Quick Review; Chapter 4 Put Your ""I"" on the Line; ""If Not Me, Then Who?""; Find Your Imperative; Case Study: Zoe Dunning; Followers Can Lead, Too; A Word About Self-Promotion; Take the Long View; Overcome Your Fears; Foster Your Resilience; Find (Lots of) Help; Create a Brain Trust or Mastermind Group; Create a Purse Club; Build Your Own Personal Board of Directors; Let Go of Your ""Yeah, But""; Put Your ""I"" on the Line: A Quick Review; Chapter 5 Codify Your Lessons Learned; Understand How Change Happens 327 $aOvercome the ""Not Me"" AttitudeCapture What You Know; Create a Wisdom Journal; Learn to JuxtaRows; Create Your Intellectual Property; Develop a Visual Representation; Document Your Framework; Find a Great Name; Show Proof That It Works; Protect and Control Your IP; Codify Your Lessons Learned: A Quick Review; Chapter 6 Put Yourself on S.H.O.U.T.; Case Study: Avinash Kaushik, Google; Select Your Audience and Venue; Study Others' Successes; Play the Small Venues First; Build a Quality Personal Brand; Hone Your Message; Learn to Tell a Great Story; Tell Your Story 327 $aTell Your "Customers'" Stories 330 $a"The how-to guide to becoming a go-to expertWithin their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader.With the author's proven seven-step process--and starting from wherever they are in their careers--readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters"--$cProvided by publisher. 606 $aLeadershipages 606 $aCreative thinking 606 $aThought and thinking 606 $aOrganizational change 608 $aElectronic books. 615 0$aLeadershipages. 615 0$aCreative thinking. 615 0$aThought and thinking. 615 0$aOrganizational change. 676 $a658.4/092 686 $aBUS000000$2bisacsh 700 $aBrosseau$b Denise$f1959-$0914254 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453236803321 996 $aReady to be a thought leader$92048376 997 $aUNINA