LEADER 02716oam 2200685I 450 001 9910453213003321 005 20200520144314.0 010 $a1-317-18529-3 010 $a1-317-18528-5 010 $a1-315-56568-4 010 $a1-4094-4462-7 024 7 $a10.4324/9781315565682 035 $a(CKB)2550000001044011 035 $a(EBL)1172570 035 $a(OCoLC)840582095 035 $a(SSID)ssj0000859959 035 $a(PQKBManifestationID)12354752 035 $a(PQKBTitleCode)TC0000859959 035 $a(PQKBWorkID)10883476 035 $a(PQKB)10408466 035 $a(MiAaPQ)EBC1172570 035 $a(MiAaPQ)EBC5207967 035 $a(Au-PeEL)EBL5207967 035 $a(CaPaEBR)ebr11489950 035 $a(OCoLC)1018146492 035 $a(OCoLC)948604756 035 $a(EXLCZ)992550000001044011 100 $a20180706e20162013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aAdvanced database marketing $einnovative methodologies and applications for managing customer relationships /$fedited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin 210 1$aLondon ;$aNew York :$cRoutledge,$d2016. 215 $a1 online resource (349 p.) 300 $a"A Gower book"--Cover. 300 $aFirst published 2013 by Gower Publishing. 311 $a1-4094-4461-9 320 $aIncludes bibliographical references and index. 327 $apt. I. Methods -- pt. II. Applications. 330 $aWhile the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management.An impressive list of contributors, including many of the thought-leaders in database marketing from across the world, bring together chapters that combine the best academic research and business ap 606 $aDatabase marketing 606 $aConsumer profiling 606 $aCustomer relations 608 $aElectronic books. 615 0$aDatabase marketing. 615 0$aConsumer profiling. 615 0$aCustomer relations. 676 $a658.8120285574 701 $aBock$b Koen W. de$0945725 701 $aCoussement$b Kristof$0945726 701 $aNeslin$b Scott A.$f1952-$0945727 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453213003321 996 $aAdvanced database marketing$92135567 997 $aUNINA