LEADER 03360nam 2200685 450 001 9910453129203321 005 20200520144314.0 010 $a1-118-41639-2 010 $a1-118-41912-X 035 $a(CKB)2550000001127225 035 $a(EBL)1443894 035 $a(OCoLC)861080283 035 $a(SSID)ssj0001001933 035 $a(PQKBManifestationID)11620825 035 $a(PQKBTitleCode)TC0001001933 035 $a(PQKBWorkID)10968002 035 $a(PQKB)10480510 035 $a(MiAaPQ)EBC1443894 035 $a(DLC) 2013027614 035 $a(Au-PeEL)EBL1443894 035 $a(CaPaEBR)ebr10780751 035 $a(CaONFJC)MIL527889 035 $a(OCoLC)852488721 035 $a(EXLCZ)992550000001127225 100 $a20130702h20142014 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aHealth communication $efrom theory to practice /$fRenata Schiavo 205 $aSecond edition. 210 1$aSan Francisco :$cJossey-Bass,$d[2014] 210 4$dİ2014 215 $a1 online resource (658 p.) 225 0 $aJossey-Bass public health ;$v217 300 $aDescription based upon print version of record. 311 $a1-118-12219-4 311 $a1-299-96638-1 320 $aIncludes bibliographical references and indexes. 327 $apart one. Introduction to health communication -- part two. Health communication approaches and action areas -- part three. Planning, implementing, and evaluating a health communication intervention -- part four. Case studies and lessons from the field. 330 $a"Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy, and the evaluation of health communication interventions"--$cProvided by publisher. 410 0$aJossey-Bass Public Health 606 $aCommunication in medicine$zUnited States 606 $aHealth promotion$zUnited States 606 $aHealth planning$zUnited States 608 $aElectronic books. 615 0$aCommunication in medicine 615 0$aHealth promotion 615 0$aHealth planning 676 $a610.1/4 686 $aMED078000$2bisacsh 700 $aSchiavo$b Renata$0879085 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453129203321 996 $aHealth communication$91963097 997 $aUNINA