LEADER 05240oam 2200685I 450 001 9910453127803321 005 20200520144314.0 010 $a0-203-06859-9 010 $a1-299-44807-0 010 $a1-135-08339-8 024 7 $a10.4324/9780203068595 035 $a(CKB)2550000001018431 035 $a(EBL)1163797 035 $a(OCoLC)836402582 035 $a(SSID)ssj0000907838 035 $a(PQKBManifestationID)11496099 035 $a(PQKBTitleCode)TC0000907838 035 $a(PQKBWorkID)10903333 035 $a(PQKB)11138830 035 $a(MiAaPQ)EBC1163797 035 $a(Au-PeEL)EBL1163797 035 $a(CaPaEBR)ebr10682890 035 $a(CaONFJC)MIL476057 035 $a(OCoLC)842893516 035 $a(EXLCZ)992550000001018431 100 $a20180706e20131988 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aMarketing in the tourism industry $ethe promotion of destination regions /$fedited by Brian Goodall and Gregory Ashworth 210 1$aLondon :$cRoutledge,$d2013. 215 $a1 online resource (265 p.) 225 0 $aRoutledge library editions. Tourism ;$vv. 1 300 $aOriginally published: London : Croom Helm, 1988. 311 $a0-415-75147-0 311 $a0-415-81271-2 320 $aIncludes bibliographical references and index. 327 $aMARKETING IN THE TOURISM INDUSTRY The Promotion of Destination Regions; Copyright; Contents; List of Tables; List of Figures; Contributors; Preface; 1. How Tourists Choose Their Holidays: An Analytical Framework; The Holiday Habit; The Holiday Selection Process; Motivations; Images; Choice of Resort; The search process; Evaluation of alternatives; Holiday Selection as an Analytical Framework; 2. Changing Patterns And Structure of European Tourism; Patterns of European Tourism; Origins and destinations; Holiday tourism; Structure of the European Tourism Industry; The tour operator 327 $aThe travel agentThe accommodation sector; Structure and patterns; Prospect; Future holiday-makers; The tourism industry; Perspective; 3. The Development of Tourism in the Least Developed Countries; Tourism Potential; Physical resources for tourism; Economic conditions for tourism development; Socio-cultural resources; Tourism Impact; The physical impact of tourism; The economic impacts of tourism; The social impacts of tourism; Conclusion; 4. The Role of Travel Agent and Tour Operator; Setting the scene; The role of the travel agent; Pre-sales service; The sales situation; After-sales service 327 $aChanging structure and practicesThe Agent and the Tour Operator; 5. The Role of the Tourist Board; Tourist Boards in the United Kingdom; The English Tourist Board; The Regional Tourist Boards in England; Differing roles of tourist boards; Government Guidelines; Future Outlook for Tourist Boards; Marketing Strategies; Conclusion; 6. Planning of Tourist Routes: The Green Coast Road in the Northern Netherlands; Context; Tourist Routes; The Green Coast Road; Planning objectives and problems; The research phases; The optimal route; Concluding remarks 327 $a7. Recreational Developments in Gravel Workings: The Limburg ExperienceIntroduction; The Historical and Geographical Background; Wet Restoration: Making a Virtue of Necessity; Aspects of Recreation Planning and Policy; Concluding Remarks; 8. The Economic Effects on Destination Areas of Foreign Involvement in the Tourism Industry: A Spanish Application; The Balance of Payments; The Distribution of Public and Private Revenue; The Value of Expenditure on Tourism and Associated Multiplier Effects in the Destination Area; Techniques of Production and the Level of Employment 327 $aThe Degree of Control which the Host Area exercises over the Development of the Tourism Industry and Destination AreaConclusion; 9. The Image of Destination Regions: Theoretical and Empirical Aspects; Introduction; Image and its relevance to Tourism; Image in the context of Economic Theory; Demand; Supply; Observations on both demand and supply and image; Empirical Implications; The Languedoc-Roussillon Study; The area; The fieldwork; The results; The visitor survey 150; The image study; Some general observations; Theory and the Languedoc-Roussillon Study; Future Research Developments 327 $aModelling 330 $aThis book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated. 410 0$aRoutledge Library Editions: Tourism 606 $aTourism$xMarketing 608 $aElectronic books. 615 0$aTourism$xMarketing. 676 $a910.688 701 $aAshworth$b G. J$g(Gregory John)$0115784 701 $aGoodall$b Brian$032314 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453127803321 996 $aMarketing in the tourism industry$91961803 997 $aUNINA