LEADER 02870nam 2200637 450 001 9910453123203321 005 20200520144314.0 010 $a0-19-930730-X 010 $a0-19-989913-4 035 $a(CKB)2550000001115751 035 $a(EBL)1389065 035 $a(OCoLC)858282265 035 $a(SSID)ssj0000984924 035 $a(PQKBManifestationID)12442377 035 $a(PQKBTitleCode)TC0000984924 035 $a(PQKBWorkID)11016976 035 $a(PQKB)11179680 035 $a(MiAaPQ)EBC1389065 035 $a(Au-PeEL)EBL1389065 035 $a(CaPaEBR)ebr10756876 035 $a(CaONFJC)MIL516086 035 $a(EXLCZ)992550000001115751 100 $a20130621h20132014 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPure and modern milk $ean environmental history since 1900 /$fKendra Smith-Howard 210 1$aOxford :$cOxford University Press,$d[2013] 210 4$dİ2014 215 $a1 online resource (240 p.) 300 $aDescription based upon print version of record. 311 $a0-19-989912-6 311 $a1-299-84835-4 320 $aIncludes bibliographical references and index. 327 $aReforming a perilous product : milk in the Progressive Era -- Balancing the goods of nature : butter in the interwar period -- Purer streams and predictable profits : dairy waste at mid-century -- From the ice cream aisle to the bulk tank : the postwar landscape of mass production -- Reassessing the risks of nature : milk after 1950 -- Epilogue. 330 $aAmericans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars ""Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability,"" writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an 606 $aDairy products industry$zUnited States$xHistory 606 $aMilk$xQuality$zUnited States$xHistory$y20th century 606 $aDairy products$zUnited States 606 $aDairy products$zUnited States$xMarketing 608 $aElectronic books. 615 0$aDairy products industry$xHistory. 615 0$aMilk$xQuality$xHistory 615 0$aDairy products 615 0$aDairy products$xMarketing. 676 $a636.2/142 700 $aSmith-Howard$b Kendra$0883268 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453123203321 996 $aPure and modern milk$91972954 997 $aUNINA