LEADER 04010nam 2200589 450 001 9910453088903321 005 20200520144314.0 010 $a0-7425-4107-X 010 $a0-7425-6921-7 035 $a(CKB)2550000001108970 035 $a(EBL)1337895 035 $a(OCoLC)855505487 035 $a(SSID)ssj0000952787 035 $a(PQKBManifestationID)12469563 035 $a(PQKBTitleCode)TC0000952787 035 $a(PQKBWorkID)10919278 035 $a(PQKB)10923710 035 $a(MiAaPQ)EBC1337895 035 $a(Au-PeEL)EBL1337895 035 $a(CaPaEBR)ebr10913229 035 $a(CaONFJC)MIL509057 035 $a(EXLCZ)992550000001108970 100 $a20140830h20062006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$a50 ways to understand communication $ea guided tour of key ideas and theorists in communication, media, and culture /$fArthur Asa Berger with illustrations by the author 210 1$aLanham, Maryland :$cRowman & Littlefield Publishers, Inc.,$d2006. 210 4$dİ2006 215 $a1 online resource (199 p.) 300 $aDescription based upon print version of record. 311 $a0-7425-4108-8 311 $a1-299-77806-2 320 $aIncludes bibliographical references and index. 327 $aTitle Page; Copyright Page; Contents; Acknowledgments; Introduction: How You Can Use This Book; 1 Words and Communication; 2 Signs and Semiotics; 3 When I Use a Word, Humpty Dumpty Said ...; 4 Antithetical Meaning of Words; 5 Society Precedes the Individual; 6 Language Codes; 7 The Structuralist Perspective; 8 Culture and the Unconscious; 9 The Importance of Metaphor; 10 A Model of Communication Process; 11 The Lasswell Formula; 12 Art and Society: A Model; 13 Dialogic Aspects of Communication; 14 Conversation as Narrative; 15 Men and Women Use Language Differently; 16 Black Speech 327 $a17 People of Color and the Media18 Nonverbal Communication; 19 Facial Expressions; 20 Fashion as Communication; 21 Symbolism and Religion; 22 The Meaning of Symbols; 23 The House as a Symbol of Femininity; 24 Miss America's Mythic Significance; 25 Images of Women in Advertising; 26 The Power of Advertising in Capitalist Societies; 27 Myths and Society; 28 Robinson Crusoe as Myth; 29 Fairy Tales and the Psyche; 30 Hot and Cool Media; 31 The Impact of Postmodernism; 32 The Postmodern Eye; 33 Mind and Media; 34 Cybertexts and Video Games; 36 Smart Mobs; 35 Digital Media; 37 How Crowds Think 327 $a38 Television and Art39 Amusing Ourselves to Death; 40 Narratives in the Media; 41 Television Is a Dramatic Medium; 42 The Power of Rock Music; 43 Artistic Texts; 44 Psychoanalysis and Literature; 45 Humor and Communication; 46 On Comedy; 47 What Does Art Do?; 48 Interpretation and Art; 49 The Society of Spectacle; 50 Representation and Difference; Appendix: Learning Games and Activities; Glossary; Selected Bibliography; Biographies of KeyText Authors; Index; About the Author 330 $aIn 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness,' and nonverbal communication. Berger's clear explanations surround this assortment of influential writing. This engaging, accessible book is essential for students of communication and anyone interested in how we 606 $aCommunication 608 $aElectronic books. 615 0$aCommunication. 676 $a302.23 700 $aBerger$b Arthur Asa$f1933-$0320760 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453088903321 996 $a50 ways to understand communication$92074436 997 $aUNINA