LEADER 04061nam 2200661 a 450 001 9910452943403321 005 20200520144314.0 010 $a1-283-89869-1 010 $a0-8122-0849-8 024 7 $a10.9783/9780812208498 035 $a(CKB)2550000000707685 035 $a(OCoLC)824522199 035 $a(CaPaEBR)ebrary10642109 035 $a(SSID)ssj0000787099 035 $a(PQKBManifestationID)11501096 035 $a(PQKBTitleCode)TC0000787099 035 $a(PQKBWorkID)10812622 035 $a(PQKB)10609181 035 $a(MiAaPQ)EBC3441774 035 $a(MdBmJHUP)muse24412 035 $a(DE-B1597)449621 035 $a(OCoLC)979628397 035 $a(DE-B1597)9780812208498 035 $a(Au-PeEL)EBL3441774 035 $a(CaPaEBR)ebr10642109 035 $a(CaONFJC)MIL421119 035 $a(EXLCZ)992550000000707685 100 $a20110615d2011 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe listener's voice$b[electronic resource] $eearly radio and the American public /$fElena Razlogova 205 $a1st ed. 210 $aPhiladelphia $cUniversity of Pennsylvania Press$dc2011 215 $a1 online resource (225 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-8122-4320-X 320 $aIncludes bibliographical references and index. 327 $t Frontmatter -- $tContents -- $tPreface. The Moral Economy of American Broadcasting -- $t1. At Ringside -- $t2. Jumping the Waves -- $t3. Voice of the Listener -- $t4. Listeners Write the Scripts -- $t5. Measuring Culture -- $t6. Gang Busters -- $t7. Vox Jox -- $tEpilogue -- $tList of Abbreviations -- $tNotes -- $tIndex -- $tAcknowledgments 330 $aDuring the Jazz Age and Great Depression, radio broadcasters did not conjure their listening public with a throw of a switch; the public had a hand in its own making. The Listener's Voice describes how a diverse array of Americans-boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks, and Mexican farmers-participated in the formation of American radio, its genres, and its operations.Before the advent of sophisticated marketing research, radio producers largely relied on listeners' phone calls, telegrams, and letters to understand their audiences. Mining this rich archive, historian Elena Razlogova meticulously recreates the world of fans who undermined centralized broadcasting at each creative turn in radio history. Radio outlaws, from the earliest squatter stations and radio tube bootleggers to postwar "payola-hungry" rhythm and blues DJs, provided a crucial source of innovation for the medium. Engineers bent patent regulations. Network writers negotiated with devotees. Program managers invited high school students to spin records. Taken together, these and other practices embodied a participatory ethic that listeners articulated when they confronted national corporate networks and the formulaic ratings system that developed.Using radio as a lens to examine a moral economy that Americans have imagined for their nation, The Listener's Voice demonstrates that tenets of cooperation and reciprocity embedded in today's free software, open access, and filesharing activities apply to earlier instances of cultural production in American history, especially at times when new media have emerged. 606 $aRadio broadcasting$zUnited States$xHistory 606 $aRadio broadcasting$xSocial aspects$zUnited States$xHistory 606 $aRadio audiences$zUnited States$xHistory 608 $aElectronic books. 615 0$aRadio broadcasting$xHistory. 615 0$aRadio broadcasting$xSocial aspects$xHistory. 615 0$aRadio audiences$xHistory. 676 $a791.440973 700 $aRazlogova$b Elena$f1972-$01056221 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452943403321 996 $aThe listener's voice$92490405 997 $aUNINA