LEADER 03058oam 2200625M 450 001 9910452937703321 005 20210921111000.0 010 $a1-351-28307-3 010 $a1-351-28351-0 010 $a1-351-28308-1 010 $a1-351-28352-9 010 $a1-907643-20-6 035 $a(CKB)2550000001040365 035 $a(EBL)1741650 035 $a(SSID)ssj0001101117 035 $a(PQKBManifestationID)11985887 035 $a(PQKBTitleCode)TC0001101117 035 $a(PQKBWorkID)11066937 035 $a(PQKB)11430446 035 $a(MiAaPQ)EBC1741650 035 $a(MiAaPQ)EBC1741651 035 $a(Au-PeEL)EBL1741650 035 $a(CaPaEBR)ebr10650147 035 $a(OCoLC)884015377 035 $a(OCoLC)1004183121 035 $a(OCoLC-P)1004183121 035 $a(FlBoTFG)9781351283526 035 $a(EXLCZ)992550000001040365 100 $a20170915d2017 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGreener Marketing $ea Responsible Approach to Business /$fMartin Charter 205 $a2nd ed. 210 1$aLondon :$cTaylor and Francis,$d2017. 215 $a1 online resource (432 p.) 300 $aDescription based upon print version of record. 311 $a1-874719-00-4 311 $a1-874719-14-4 320 $aIncludes bibliographical references and index. 327 $asection 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies. 330 2 $a"An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries."--Provided by publisher. 606 $aGreen marketing 608 $aElectronic books. 615 0$aGreen marketing. 676 $a658.8/02 700 $aCharter$b Martin$0955968 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910452937703321 996 $aGreener Marketing$92457336 997 $aUNINA