LEADER 03145nam 2200757 a 450 001 9910452874003321 005 20130331114305.0 010 $a1-60649-487-2 024 7 $a10.4128/9781606494875 035 $a(CKB)2550000001042855 035 $a(EBL)1048406 035 $a(SSID)ssj0000970151 035 $a(PQKBManifestationID)12337802 035 $a(PQKBTitleCode)TC0000970151 035 $a(PQKBWorkID)11000667 035 $a(PQKB)11557042 035 $a(OCoLC)834603503 035 $a(CaBNVSL)swl00402239 035 $a(MiAaPQ)EBC1048406 035 $a(Au-PeEL)EBL1048406 035 $a(CaPaEBR)ebr10678407 035 $a(CaONFJC)MIL824742 035 $a(OCoLC)854969214 035 $a(EXLCZ)992550000001042855 100 $a20130401d2013 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBusiness model design and learning$b[electronic resource] $ea strategic guide /$fBarbara Spencer 205 $a1st ed. 210 $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$d2013 215 $a1 online resource (150 p.) 225 1 $aStrategic management collection,$x2150-9646 300 $aPart of: 2013 digital library. 300 $aIncludes index. 311 $a1-60649-486-4 327 $aWhy business models matter -- Three business model lenses -- How the Bomgar box delivers customer value -- A ham radio company builds a superior business model -- TOMS shoes: selling a vision -- Netflix cancels the value exchange agreement -- Rent the runway: changing customer behaviors and industry norms -- J.C. Penney's big experiment -- Ten key ideas about business models -- Appendix A. Pricing mechanisms -- Appendix B. Online marketplaces -- Notes -- References -- Index. 330 3 $aThe purpose of this book is to explain what a business model is, what you have to do to get one, and what to do about the one you've already got. It contends that to be successful, your business model must be focused sharply on your customer. And it argues that you must think strategically about how to use your business model if you want to gain an advantage over your competitors. 410 0$a2013 digital library. 410 0$aStrategic management collection.$x2150-9646 606 $aBusiness planning 608 $aElectronic books. 610 $abusiness model 610 $abusiness model components 610 $abusiness model lenses 610 $acustomer value proposition 610 $avalue appropriation 610 $aprofit formula 610 $atarget customer 610 $acustomer perceived value 610 $acustomer value agreement 610 $acustomer value relationship 610 $abusiness model experimentation 610 $abusiness modeling 615 0$aBusiness planning. 676 $a658.4012 700 $aSpencer$b Barbara$0146808 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452874003321 996 $aBusiness model design and learning$92070864 997 $aUNINA