LEADER 04417nam 2200769 450 001 9910452813603321 005 20200520144314.0 010 $a0-8135-6128-0 024 7 $a10.36019/9780813561288 035 $a(CKB)2550000001125930 035 $a(EBL)1562487 035 $a(OCoLC)863824519 035 $a(SSID)ssj0001003450 035 $a(PQKBManifestationID)11592667 035 $a(PQKBTitleCode)TC0001003450 035 $a(PQKBWorkID)11029318 035 $a(PQKB)11731187 035 $a(MiAaPQ)EBC1562487 035 $a(OCoLC)859537568 035 $a(MdBmJHUP)muse27692 035 $a(DE-B1597)526085 035 $a(DE-B1597)9780813561288 035 $a(Au-PeEL)EBL1562487 035 $a(CaPaEBR)ebr10773711 035 $a(CaONFJC)MIL526571 035 $a(EXLCZ)992550000001125930 100 $a20121015h20132013 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDiscipline and indulgence $ecollege football, media, and the American way of life during the cold war /$fJeffrey Montez de Oca 210 1$aNew Brunswick, New Jersey :$cRugers University Press,$d[2013] 210 4$dİ2013 215 $a1 online resource (188 p.) 225 0 $aCritical Issues in Sport and Society 225 0$aCritical issues in sport and society 300 $aDescription based upon print version of record. 311 $a0-8135-6127-2 311 $a1-299-95320-4 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tContents -- $tAcknowledgments -- $t1. Introduction -- $t2. Fortifying the City upon a Hill: College Football and Cold War Citizenship -- $t3. Duck Walking the Couch Potato: Exercise as Therapy for a Consumer Society -- $t4. The Best Seat in the Ballpark: Lifestyle and the Televisual Event -- $t5. Fordism in the Airwaves: The NCAA's Use of Market Regulations to Control College Athletics -- $t6. From Neighborhood to Nation: Geographical Imagination of the Cold War in Sports Illustrated -- $t7. Conclusion -- $tAppendix: Note on Methodology -- $tNotes -- $tReferences -- $tIndex -- $tAbout the Author 330 $aThe early Cold War (1947-1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter of nuclear annihilation, the consumerism and affluence of capitalism's success were seen as turning the sons of pioneers into couch potatoes. In Discipline and Indulgence, Jeffrey Montez de Oca demonstrates how popular culture, especially college football, addressed capitalism's contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawning television age, college football provided a ritual and spectacle of the American way of life that anyone could participate in from the comfort of his own home. College football formed an ethical space of patriotic pageantry where men could produce themselves as citizens of the Cold War state. Based on a theoretically sophisticated analysis of Cold War media, Discipline and Indulgence assesses the period's institutional linkage of sport, higher education, media, and militarism and finds the connections of contemporary sport media to today's War on Terror. 410 0$aCritical Issues in Sport and Society 606 $aFootball$zUnited States$xHistory$y20th century 606 $aFootball$xSocial aspects$zUnited States$xHistory$y20th century 606 $aCollege sports$zUnited States$xHistory$y20th century 606 $aCold War$xSocial aspects$zUnited States 606 $aCold War$xInfluence 606 $aMass media and sports$zUnited States$xHistory$y20th century 608 $aElectronic books. 615 0$aFootball$xHistory 615 0$aFootball$xSocial aspects$xHistory 615 0$aCollege sports$xHistory 615 0$aCold War$xSocial aspects 615 0$aCold War$xInfluence. 615 0$aMass media and sports$xHistory 676 $a796.332/630973 700 $aMontez de Oca$b Jeffrey$01036374 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452813603321 996 $aDiscipline and indulgence$92456672 997 $aUNINA