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035   $a(OCoLC)804663082
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035   $a(PQKBTitleCode)TC0000716241
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100   $a20180706d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aEducation and the culture of consumption $epersonalisation and the social order /$fDavid Hartley
210  1$aLondon ;$aNew York :$cRoutledge,$d2012.
215   $a1 online resource (161 p.)
300   $aDescription based upon print version of record.
311   $a0-415-59883-4 
311   $a0-415-59882-6 
320   $aIncludes bibliographical references and index.
327   $aEducation and the Culture of ConsumptionPersonalisation and the social order; Copyright; Contents; 1 Introduction; 2 Modernity, production and education; 3 The economic crisis; 4 Markets, bureaucracy and education; 5 Towards personalisation; 6 Consumption, personalisation and education policy; 7 Personalised learning; 8 The paradox of personalisation; 9 Personalisation and the social order; 10 Code switch? Education and the personalised society; References; Index
330   $a"For nearly two hundred years the organisational form of the school has changed little. Bureaucracy has been its enduring form. The school has prepared the worker for the factory of mass production. It has created the 'mass consumer' to be content with accepting what is on offer, not what is wanted. However, a 'revised' educational code appears to be emerging. This practice centres upon the concept of 'personalisation', which operates at two levels: first, as a new mode of public service delivery, and second, as a new 'grammar' for the school, with new flexibilities of structure and pedagogical process. Personalisation has its intellectual roots in marketing theory, not in educational theory and is the facilitator of 'education for consumption'. It allows for the 'market' to suffuse even more the fabric of education, albeit under the democratic-sounding call of freedom of choice. Education and the Culture of Consumption raises many questions about personalisation which policy-makers seem prone to avoid:"--$cProvided by publisher.
606   $aEducation$xEconomic aspects
606   $aEducation$xMarketing
606   $aIndividualized instruction
606   $aConsumption (Economics)
608   $aElectronic books.
615  0$aEducation$xEconomic aspects.
615  0$aEducation$xMarketing.
615  0$aIndividualized instruction.
615  0$aConsumption (Economics)
676   $a338.4737
700   $aHartley$b David$f1945-,$0870437
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910452765503321
996   $aEducation and the culture of consumption$91943112
997   $aUNINA