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100   $a20180706d2013      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarketing for cultural organizations $enew strategies for attracting and engaging audiences /$fBonita M. Kolb
205   $aThird edition.
210  1$aNew York, N.Y. :$cRoutledge,$d2013.
215   $aIX, 190 s
300   $aRevision of the author's Marketing cultural organisations.
311   $a0-415-62695-1 
311   $a1-299-74380-3 
320   $aIncludes bibliographical references at the end of each chapters and index.
327   $a1. Cultural marketing challenges -- 2. From high art to popular culture -- 3. The new culture participant -- 4. Marketing and the environment -- 5. Consumer motivation and the purchase process -- 6. Consumer segmentation -- 7. Researching the consumer -- 8. The product and the venue -- 9. Pricing and funding as revenue sources -- 10. Promotion of the marketing message.
606   $aPerforming arts$xMarketing
606   $aMuseums$xMarketing
608   $aElectronic books.
615  0$aPerforming arts$xMarketing.
615  0$aMuseums$xMarketing.
676   $a658.8
700   $aKolb$b Bonita M.$0623763
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910452695403321
996   $aMarketing for cultural organizations$92076202
997   $aUNINA