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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aChina turned on $etelevision, reform, and resistance /$fJames Lull
205   $a1st edition
210  1$aLondon :$cRoutledge,$d2013.
215   $ax, 230 p. $cill
225 0 $aRoutledge library editions. Television ;$vv. 10
300   $aFirst published in 1991.
311   $a0-415-83896-7 
311   $a1-299-68595-1 
320   $aIncludes bibliographical references and index.
327   $a1. Modernizing China : the predicament of reform -- 2. In the name of civilization : development of the mass media in China -- 3. Knowing China : from inside and out -- 4. Television in urban China : the medium enters everyday life -- 5. Crossing the electronic bridge : the people and the people's medium -- 6. China's New Star : reform on prime-time television -- 7. The freedom to have fun : popular culture and censorship in China -- 8. Looking in and looking out : viewing habits and cultural consequences -- 9. Tiananmen Square and beyond : China's insurmountable image problem -- 10. Television, culture, and poltics : the electronic amplification of contradiction.
330   $aThe years following the Cultural Revolution saw the arrival of television as part of China?s effort to ?modernize? and open up to the West. Endorsed by the Deng Xiaoping regime as a ?bridge? between government and the people, television became at once the official mouthpiece of the Communist Party and the most popular form of entertainment for Chinese people living in the cities. But the authorities failed to realize the unmatched cultural power of television to inspire resistance to official ideologies, expectations, and lifestyles. The presence of television in the homes of the urban Chinese strikingly broadened the cultural and political awareness of its audience and provoked the people to imagine better ways of living as individuals, families, and as a nation. Originally published in 1991, set within the framework of China?s political and economic environment in the modernization period, this insightful analysis is based on ethnographic data collected in China before and after the Tiananmen Square disaster. From interviews with leading Chinese television executives and nearly one hundred families in Beijing, Shanghai, Guangzhou, and Xian, the author outlays how Chinese television fosters opposition to the government through the work routines of media professionals, television imagery, and the role of critical, active audience members.
606   $aTelevision and families$zChina
606   $aTelevision broadcasting$xSocial aspects$zChina
608   $aElectronic books.
615  0$aTelevision and families
615  0$aTelevision broadcasting$xSocial aspects
676   $a302.23450951
700   $aLull$b James.$0150789
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996   $aChina turned on$92192965
997   $aUNINA