LEADER 03062nam 2200637Ia 450 001 9910452582003321 005 20200520144314.0 010 $a1-118-63222-2 010 $a1-299-47581-7 010 $a1-118-63224-9 035 $a(CKB)2550000001020367 035 $a(EBL)1170560 035 $a(OCoLC)850146384 035 $a(SSID)ssj0000871305 035 $a(PQKBManifestationID)11448174 035 $a(PQKBTitleCode)TC0000871305 035 $a(PQKBWorkID)10820987 035 $a(PQKB)10238793 035 $a(MiAaPQ)EBC1170560 035 $a(DLC) 2013004674 035 $a(CaSebORM)9781118632222 035 $a(Au-PeEL)EBL1170560 035 $a(CaPaEBR)ebr10690358 035 $a(CaONFJC)MIL478831 035 $a(EXLCZ)992550000001020367 100 $a20130128d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aConverge$b[electronic resource] $etransforming business at the intersection of marketing and technology /$fBob Lord, Ray Velez 205 $a1st edition 210 $aHoboken, N.J. $cJohn Wiley & Sons, Inc.$d2013 215 $a1 online resource (258 p.) 300 $aIncludes index. 311 $a1-118-57552-0 327 $aThe collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts. 330 $aThe leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world''s largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands-including AXE, Intel, Samsung, and Kellogg-to 606 $aBusiness 606 $aMarketing 606 $aTechnological innovations 608 $aElectronic books. 615 0$aBusiness. 615 0$aMarketing. 615 0$aTechnological innovations. 676 $a658.4/062 700 $aLord$b Bob$f1963-$0890888 701 $aVelez$b Ray$f1960-$0890889 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452582003321 996 $aConverge$91990020 997 $aUNINA LEADER 04359nam 2200637 450 001 9910822727803321 005 20230803021747.0 010 $a0-8135-6124-8 010 $a0-8135-6125-6 024 7 $a10.36019/9780813561257 035 $a(CKB)2550000001125931 035 $a(EBL)1562489 035 $a(OCoLC)863824521 035 $a(SSID)ssj0001001415 035 $a(PQKBManifestationID)11975448 035 $a(PQKBTitleCode)TC0001001415 035 $a(PQKBWorkID)10978936 035 $a(PQKB)11067297 035 $a(MiAaPQ)EBC1562489 035 $a(OCoLC)859537554 035 $a(MdBmJHUP)muse27714 035 $a(DE-B1597)526431 035 $a(DE-B1597)9780813561257 035 $a(Au-PeEL)EBL1562489 035 $a(CaPaEBR)ebr10773707 035 $a(CaONFJC)MIL526572 035 $a(EXLCZ)992550000001125931 100 $a20121105h20132013 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWhy public higher education should be free $ehow to decrease costs and increase quality at American universities /$fRobert Samuels 210 1$aNew Brunswick, New Jersey :$cRutgers University Press,$d[2013] 210 4$dİ2013 215 $a1 online resource (192 p.) 300 $aDescription based upon print version of record. 311 $a0-8135-6123-X 311 $a1-299-95321-2 320 $aIncludes bibliographical references and index. 327 $aWhy tuition goes up and quality goes down -- Where the money goes in research universities -- Shortchanging undergraduate instruction -- The role of faculty and graduate students -- The rise of the administrative class -- The university as hedge fund -- The high cost of research -- Technology to the rescue? -- Making all public higher education free -- Educating students for a multicultural democracy. 330 $aUniversities tend to be judged by the test scores of their incoming students and not on what students actually learn once they attend these institutions. While shared tests and surveys have been developed, most schools refuse to publish the results. Instead, they allow such publications as U.S. News & World Report to define educational quality. In order to raise their status in these rankings, institutions pour money into new facilities and extracurricular activities while underfunding their educational programs. In Why Public Higher Education Should Be Free, Robert Samuels argues that many institutions of higher education squander funds and mislead the public about such things as average class size, faculty-to-student ratios, number of faculty with PhDs, and other indicators of educational quality. Parents and students seem to have little knowledge of how colleges and universities have been restructured over the past thirty years. Samuels shows how research universities have begun to function as giant investment banks or hedge funds that spend money on athletics and administration while increasing tuition costs and actually lowering the quality of undergraduate education. In order to fight higher costs and lower quality, Samuels suggests, universities must reallocate these misused funds and concentrate on their core mission of instruction and related research. Throughout the book, Samuels argues that the future of our economy and democracy rests on our ability to train students to be thoughtful participants in the production and analysis of knowledge. If leading universities serve only to grant credentials and prestige, our society will suffer irrevocable harm. Presenting the problem of how universities make and spend money, Samuels provides solutions to make these important institutions less expensive and more vital. By using current resources in a more effective manner, we could even, he contends, make all public higher education free. 606 $aUniversities and colleges$zUnited States$xFinance 606 $aEducational accountability$zUnited States 615 0$aUniversities and colleges$xFinance. 615 0$aEducational accountability 676 $a378.1/06 700 $aSamuels$b Robert$f1961-$0614320 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910822727803321 996 $aWhy public higher education should be free$93943754 997 $aUNINA