LEADER 04568oam 2200661I 450 001 9910452532603321 005 20200520144314.0 010 $a0-415-83435-X 010 $a0-203-52315-6 010 $a1-134-06475-6 024 7 $a10.4324/9780203523155 035 $a(CKB)2550000001107611 035 $a(EBL)1331852 035 $a(OCoLC)855504003 035 $a(SSID)ssj0000952975 035 $a(PQKBManifestationID)11551733 035 $a(PQKBTitleCode)TC0000952975 035 $a(PQKBWorkID)10906994 035 $a(PQKB)11340424 035 $a(OCoLC)857059684 035 $a(MiAaPQ)EBC1331852 035 $a(PPN)230182429 035 $a(Au-PeEL)EBL1331852 035 $a(CaPaEBR)ebr10740617 035 $a(CaONFJC)MIL507957 035 $a(EXLCZ)992550000001107611 100 $a20180706d2014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aAudience research methodologies $ebetween innovation and consolidation /$fedited by Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, and Jelena Jurisic 210 1$aNew York ;$aLondon :$cRoutledge,$d2014. 215 $a1 online resource (269 p.) 225 0 $aRoutledge studies in European communication research and education ;$v2 300 $aDescription based upon print version of record. 311 $a0-415-82735-3 311 $a1-299-76706-0 320 $aIncludes bibliographical references and indexes. 327 $aAudience conceiving among journalists : integrating social-organizational analysis and cultural analysis through ethnography / Igor Vobic -- Audience research methods : facing the challenges of transforming audiences / Miguel Vicente-Marin?o -- Triangulation as a way to validate and deepen the knowledge about user behavior : a comparison between questionnaires, diaries and traffic measurements / Olle Findahl, Christina Lagerstedt and Andreas Aurelius -- Participatory design as an innovative approach to research on young audiences / Christine W. Wijnen and Sascha Tru?tzsch -- Researching audience participation in museums : a multi-method and multi-site interventionist approach / Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille Runnel and Agnes Aljas -- Researching ethnic minority groups as audiences : implementing culturally appropriate research strategies / Marta Cola and Manuel Mauri Brusa -- Exploring the potential of creative research for the study of imagined audiences : a case study of Estonian students' sketches on the typical Facebook users / Andra Siibak and Maria Murumaa-Mengel -- Analyzing online social networks from a user perspective : a quantitative-qualitative framework / Jakob Linaa Jensen and Anne Scott Sørenson -- Virtual shadowing, online ethnographies and social networking studies / Nicoletta Vittadini and Francesca Pasquali -- Digging the Web : promises and challenges of using Web 2.0 tools for audience research / Matthias R. Hastall and Freya Sukalla -- Twitter and social TV : microblogging as a new approach to audience research / Klaus Bredl, Christine Ketzer, Julia Hu?nniger and Jane Fleischer -- An evaluation of the potential of Web 2.0 APIs for social research / Cedric Courtois and Peter Mechant -- Audiences, audiences everywhere : measured, interpreted and imagined / Klaus Bruhn Jensen. 330 $a

The transformations of people's relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the re 410 0$aRoutledge Studies in European Communication Research and Education 606 $aMass media$xAudiences$xResearch 608 $aElectronic books. 615 0$aMass media$xAudiences$xResearch. 676 $a302.23072 701 $aBilandzic$b Helena$0987040 701 $aJensen$b Jakob Linaa$0987041 701 $aJurisic$b Jelena$0987042 701 $aPatriarche$b Geoffroy$0987043 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452532603321 996 $aAudience research methodologies$92255581 997 $aUNINA