LEADER 04261nam 2200709 a 450 001 9910452504403321 005 20200520144314.0 010 $a1-118-71592-6 010 $a1-118-71590-X 035 $a(CKB)2550000001095921 035 $a(EBL)1224675 035 $a(OCoLC)851695648 035 $a(SSID)ssj0001167966 035 $a(PQKBManifestationID)11754499 035 $a(PQKBTitleCode)TC0001167966 035 $a(PQKBWorkID)11132609 035 $a(PQKB)10258007 035 $a(MiAaPQ)EBC1224675 035 $a(CaSebORM)9781118715925 035 $a(Au-PeEL)EBL1224675 035 $a(CaPaEBR)ebr10728327 035 $a(CaONFJC)MIL502496 035 $a(EXLCZ)992550000001095921 100 $a20130716d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe seven success factors of social business strategy$b[electronic resource] /$fCharlene Li, Brian Solis 205 $a1st edition 210 $aSan Francisco $cJossey-Bass$d2013 215 $a1 online resource (86 p.) 225 0 $aJossey-Bass short format series 300 $aDescription based upon print version of record. 311 $a1-118-71591-8 311 $a1-299-71245-2 320 $aIncludes bibliographical references. 327 $aThe Seven Success Factors of Social Business Strategy; Copyright; Contents; 1 The Evolution of Social Business; Creating a Coherent Social Business Strategy; Introducing the Seven Success Factors of Social Business Strategy; How to Use This Book; 2 Laying Foundations: Goals, Vision, and Executive Support; Success Factor #1: Define the Overall Business Goals; Identifying Which Goals Matter; Exercise: Connect Social Goals to Organizational Goals; Tying Social Strategy to Business Goals: The Metric Holy Grail; What Happens When Business Goals Aren''t Clear? 327 $aSuccess Factor #2: Establish the Long-Term VisionCreating a Vision Statement; Exercise: Writing a Vision Statement; Success Factor #3: Ensure Executive Support; Garnering Executive Engagement; Best Practices: Getting Executives Onboard; 3 Setting the Strategy Roadmap: Identify and Prioritize Initiatives; Success Factor #4: Define the Strategy Roadmap; Identify Initiatives; Prioritize Initiatives Against Capabilities and Value; Create a Long-Term Roadmap; 4 Aligning the Organization: Establishing Governance; Success Factor #5: Establish Governance and Guidelines; Defining the CoE 327 $aDefining Guidelines and ProcessBeware the Center of Excellence Pitfalls; 5 Aligning Resources and Technology; Success Factor #6: Secure Staff, Resources, and Funding; Staffing; Education and Best Practice Sharing; Funding and the Use of Pilot Programs; Success Factor #7: Invest in Technology Platforms That Map to Strategy; Plan to Evolve Your Monitoring Platform; To Scale, Invest in a Social Media Management System; Conclusion; Notes; Acknowledgments; About the Authors 330 $aHow to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion unconnected to real results. There''s a reason why the question about ROI is met with such hostility. But it''s time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy. Li and Solis studied how the best companies create measurable value that aligns with overal 606 $aManagement$xSocial aspects 606 $aSocial media 606 $aMarketing$xSocial aspects 606 $aSuccess in business 608 $aElectronic books. 615 0$aManagement$xSocial aspects. 615 0$aSocial media. 615 0$aMarketing$xSocial aspects. 615 0$aSuccess in business. 676 $a658.4 676 $a658.4012 700 $aLi$b Charlene$0716139 701 $aSolis$b Brian$0932822 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452504403321 996 $aThe seven success factors of social business strategy$92234889 997 $aUNINA