LEADER 04371oam 2200625I 450 001 9910460981103321 005 20170822124059.0 010 $a1-315-69909-5 010 $a1-317-45481-2 024 7 $a10.4324/9781315699097 035 $a(CKB)3710000000421295 035 $a(EBL)3569508 035 $a(SSID)ssj0001540847 035 $a(PQKBManifestationID)11906986 035 $a(PQKBTitleCode)TC0001540847 035 $a(PQKBWorkID)11534351 035 $a(PQKB)10998313 035 $a(MiAaPQ)EBC3569508 035 $a(OCoLC)958107270 035 $a(EXLCZ)993710000000421295 100 $a20180706e20152004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe rise of the Hispanic market in the United States $echallenges, dilemmas, and opportunities for corporate management /$fLouis E.V. Nevaer 210 1$aLondon ;$aNew York :$cRoutledge,$d2015. 215 $a1 online resource (265 p.) 300 $aFirst published 2004 by M.E. Sharpe. 311 $a0-7656-1291-7 311 $a0-7656-1290-9 320 $aIncludes bibliographical references and index. 327 $a""Cover""; ""Half Title""; ""Title""; ""Copyright""; ""Contents""; ""Part I. THE POLITICAL ECONOMY OF THE ""HISPANIZATION"" OF THE UNITED STATES AND NORTH AMERICA""; ""Introduction""; ""Chapter 1. The Future of Marketing and Merchandising in the United States""; ""On the Nature of the U.S. Hispanic Market""; ""The Use of Spanish to Self-Segregate""; ""Racism and Why Hispanics Self-Segregate""; ""Of Puerto Rican ""Grandmothers"" and Mexican ""Gringadas""""; ""A Brave Nuevo Mundo for Corporate America""; ""Chapter 2. Management Realities of a Fragmented ""North American"" Market"" 327 $a""A Linguistically Fragmented North American Consumer Market""""How NAFTA Fuels the Hispanization of the United States and the World""; ""Decline of English-Language Markets in the United States and Mexico""; ""Hispanization and Marketing in the United States""; ""Externalities in the North American Hispanic Market""; ""The Growing Market for Educational Services to Hispanics""; ""Chapter 3. Labor, Immigration, and Business""; ""The Nature of Illegal Immigration""; ""Corporate Complicity in Illegal Immigration""; ""The Advantages of ""Regularizing"" the Labor Force Across North America"" 327 $a""Toward a Viable Guest-Worker Program""""The Emerging Conflict between African Americans and Hispanics""; ""Part II. THE EMERGENCE OF THE HISPANIC MARKET IN NORTH AMERICA""; ""Chapter 4. Americans in Mexico: ""Demonstration Effects"" of a Flourishing Demographic""; ""Americans' Ethnocentric Assumptions of Mexico Revisited""; ""Hispanic Views of Americans, from Latin America and Within the United States""; ""The ""American Confidence"" Demonstration Effect on Hispanics""; ""Paternalism's Influence on Hispanic Consumer Behavior""; ""Hispanization in Latin America and the United States"" 327 $a""Chapter 5. A Vanishing Border: The Emergence of a North American Consumer Market""""The Role of Intellectuals in American and Mexican Public Life""; ""Denial of Mexicans' and Hispanics' Property Rights""; ""American Complicity in the Suppression of Mexican Democratic Aspirations""; ""American Undermining of ""Free Trade""""; ""Chapter 6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior""; ""Racism, Discrimination, and Intra-Hispanic Tensions""; ""The ""Rootlessness"" of the Mexican Diaspora""; ""Mythmaking and the Cult of Victimology"" 327 $a""Shades of Racism Against Hispanics""""The Phenomenon of Poca Cultura""; ""The Nature of ""Lookism""""; ""Conclusion""; ""Epilogue""; ""Notes""; ""Index"" 606 $aHispanic American consumers 606 $aMarket segmentation$zUnited States 606 $aTarget marketing$zUnited States 607 $aNorth America$xEconomic integration 608 $aElectronic books. 615 0$aHispanic American consumers. 615 0$aMarket segmentation 615 0$aTarget marketing 676 $a658.83408968073 700 $aNevaer$b Louis E. V.$0993610 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910460981103321 996 $aThe rise of the Hispanic market in the United States$92275150 997 $aUNINA LEADER 04099nam 2200661Ia 450 001 9910452477703321 005 20200520144314.0 010 $a0-674-07473-4 010 $a0-674-07471-8 024 7 $a10.4159/harvard.9780674074712 035 $a(CKB)2550000001039572 035 $a(EBL)3301286 035 $a(SSID)ssj0000859958 035 $a(PQKBManifestationID)11436439 035 $a(PQKBTitleCode)TC0000859958 035 $a(PQKBWorkID)10896155 035 $a(PQKB)11284274 035 $a(MiAaPQ)EBC3301286 035 $a(DE-B1597)209780 035 $a(OCoLC)836870540 035 $a(OCoLC)956975918 035 $a(OCoLC)979953953 035 $a(DE-B1597)9780674074712 035 $a(Au-PeEL)EBL3301286 035 $a(CaPaEBR)ebr10682510 035 $a(EXLCZ)992550000001039572 100 $a20120828d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdrenaline$b[electronic resource] /$fBrian B. Hoffman 210 $aCambridge, MA $cHarvard University Press$d2013 215 $a1 online resource (304 p.) 300 $aDescription based upon print version of record. 311 $a0-674-05088-6 320 $aIncludes bibliographical references and index. 327 $t Frontmatter -- $tContents -- $tPrologue -- $t1. The Goldilocks Principle -- $t2. Ruled by Glands -- $t3. A Country Doctor's Remarkable Discovery -- $t4. Finding a Needle in a Haystack -- $t5. Adrenaline Zips from Bench to Bedside -- $t6. Mind the Gap: Chemical Transmission from Sympathetic Nerves to Organs -- $t7. How Adrenaline Stimulates Cells -- $t8. Lock and Key: Receptors for Adrenaline -- $t9. New Drugs from Old Molecules -- $t10. Adrenaline Junkies -- $tAppendix: Adrenaline's Nobel Connections: An Extended Cast of Characters -- $tNotes -- $tGlossary -- $tFurther Reading -- $tAcknowledgments -- $tCredits -- $tIndex 330 $aInducing highs of excitement, anger, and terror, adrenaline fuels the extremes of human experience. A rush empowers superhuman feats in emergencies. Risk-taking junkies seek to replicate this feeling in dangerous recreations. And a surge may literally scare us to death. Adrenaline brings us up to speed on the fascinating molecule that drives some of our most potent experiences. Adrenaline was discovered in 1894 and quickly made its way out of the lab into clinics around the world. In this engrossing account, Brian Hoffman examines adrenaline in all its capacities, from a vital regulator of physiological functions to the subject of Nobel Prize-winning breakthroughs. Because its biochemical pathways are prototypical, adrenaline has had widespread application in hormone research leading to the development of powerful new drugs. Hoffman introduces the scientists to whom we owe our understanding, tracing the paths of their discoveries and aspirations and allowing us to appreciate the crucial role adrenaline has played in pushing modern medicine forward. Hoffman also investigates the vivid, at times lurid, place adrenaline occupies in the popular imagination, where accounts of its life-giving and lethal properties often leave the realm of fact. Famous as the catalyst of the "fight or flight" response, adrenaline has also received forensic attention as a perfect poison, untraceable in the bloodstream-and rumors persist of its power to revive the dead. True to the spirit of its topic, Adrenaline is a stimulating journey that reveals the truth behind adrenaline's scientific importance and enduring popular appeal. 606 $aAdrenaline$xHistory 606 $aHistory$y19th century 606 $aHistory$y20th century 606 $aHistory$y21st century 608 $aElectronic books. 615 0$aAdrenaline$xHistory. 615 0$aHistory 615 0$aHistory 615 0$aHistory 676 $a616.4/5 700 $aHoffman$b Brian B$096326 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452477703321 996 $aAdrenaline$92463734 997 $aUNINA