LEADER 04313nam 2200637Ia 450 001 9910452362603321 005 20200520144314.0 010 $a1-283-89795-4 010 $a0-8122-0599-5 024 7 $a10.9783/9780812205992 035 $a(CKB)2550000000104574 035 $a(EBL)3441681 035 $a(SSID)ssj0000631191 035 $a(PQKBManifestationID)11370102 035 $a(PQKBTitleCode)TC0000631191 035 $a(PQKBWorkID)10591512 035 $a(PQKB)11710198 035 $a(MiAaPQ)EBC3441681 035 $a(OCoLC)794702356 035 $a(MdBmJHUP)muse18462 035 $a(DE-B1597)449429 035 $a(OCoLC)1013957954 035 $a(OCoLC)979576716 035 $a(DE-B1597)9780812205992 035 $a(Au-PeEL)EBL3441681 035 $a(CaPaEBR)ebr10576122 035 $a(CaONFJC)MIL421045 035 $a(OCoLC)932312637 035 $a(EXLCZ)992550000000104574 100 $a20090428d2009 ub 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aElecting the president, 2008$b[electronic resource] $ethe insiders' view /$fedited by Kathleen Hall Jamieson 210 $aPhiladelphia $cUniversity of Pennsylvania Press$dc2009 215 $a1 online resource (232 p.) 300 $aIncludes index. 311 $a0-8122-2096-X 327 $t Frontmatter -- $tContents -- $tIntroduction / $rHall Jamieson, Kathleen -- $tThe National Annenberg Election Survey / $rWinneg, Ken -- $tChapter 1. The Vice Presidential Campaign -- $tChapter 2. Campaign Management and Field Operations -- $tChapter 3. Campaign Organization and Strategy -- $tChapter 4. The Role of Polling -- $tChapter 5. Advertising -- $tChapter 6. The Campaign and the Press -- $tChapter 7. Political Party Panel -- $tChapter 8. Democratic/Liberal Panel -- $tChapter 9. Republican/Conservative Panel -- $tIndex 330 $aJust weeks after the November 2008 election, the Annenberg Public Policy Center's Kathleen Hall Jamieson and FactCheck.org's Brooks Jackson gathered top strategists and consultants for postelection analysis. Nicolle Wallace, Ambassador Mark Wallace, Jon Carson, Steve Schmidt, Bill McInturff, and Chris Mottola from the McCain-Palin camp met with David Plouffe, David Axelrod, Joel Benenson, Jim Margolis, and Anita Dunn, their counterparts from the Obama-Biden camp to share their insights into one of the most unusual presidential elections in American history. Representatives of the Democratic and Republican National Committees and the major independent expenditure groups did the same.In the resulting book, Electing the President, 2008, the consultants who managed the 2008 presidential campaign retrace the decisions that shaped the historic presidential election. Like Electing the President, 2000 and Electing the President, 2004, this work permits readers to eavesdrop on the first cross-campaign discussion that occurred in the nation after Election Day. These political experts assess the importance of new factors ranging from campaign spending to the performance of the press corps, from the effect of the Internet on news cycles to the influence of Tina Fey. Democratic and Republican insiders explain the strategies behind the debates and advertising, reveal what their internal polls showed, and share what they did well and poorly in their efforts to elect the forty-fourth president of the United States.In addition to insider commentary, Electing the President, 2008 presents political communications and strategy researchers with an election timeline and polling data from the National Annenberg Election Survey. This book offers a ringside seat to what may prove to be the most pivotal political contest for a long time to come. An included DVD features selected video of the proceedings. 606 $aPresidents$zUnited States$xElection$y2008 606 $aPolitical campaigns$zUnited States$vCase studies 608 $aElectronic books. 615 0$aPresidents$xElection 615 0$aPolitical campaigns 676 $a324.973/0931 701 $aJamieson$b Kathleen Hall$0549344 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452362603321 996 $aElecting the president, 2008$92458933 997 $aUNINA