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100   $a20190122h20132006  uy             0
101 0 $aeng
135   $aur|||   |||||
181   $ctxt
182   $cc
183   $acr
200 00$aAssessing Media Education $eA Resource Handbook for Educators and Administrators /$fedited by William G. Christ
205   $aFirst edition.
210  1$aBoca Raton, FL :$cRoutledge,$d[2013].
210  4$dİ2006.
215   $a1 online resource (601 p.)
225 1 $aLEA's communication series
300   $aDescription based upon print version of record.
311   $a0-8058-5226-3 
311   $a0-8058-5225-5 
320   $aIncludes bibliographical references and indexes.
327   $aFront cover; Contents; Preface; PART I: DEVELOPING THE ASSESSMENT PLAN; Chapter 1. Introduction: Why Assessment Matters; Chapter 2. Developing the Assessment Plan; Chapter 3. Mission Statements; PART II: DEVELOPING STUDENT LEARNING OUTCOMES; Chapter 4. Law and Policy; Chapter 5. History; Chapter 6. Diversity; Chapter 7. Production and Graphics; Chapter 8. Ethics; Chapter 9. Critical Thinking; Chapter 10. Research and Information Gathering; Chapter 11. Media Writing; Chapter 12. Reporting and Editing; Chapter 13. Math and Statistics; Chapter 14. Public Relations; Chapter 15. Advertising
327   $aPART III: MEASURING STUDENT LEARNING OUTCOMESChapter 16. Indirect Measurements: Institutional Data, Surveys, Interviews, and Advisory Boards; Chapter 17. Indirect Measures: Internships, Careers, and Competitions; Chapter 18. Direct Measures: Examinations; Chapter 19. Direct Measures: Embedded ""Authentic"" Assessment; Chapter 20. Direct Measures: Portfolios; Chapter 21. The Capstone Course; PART IV: USING ASSESSMENT: CASE STUDIES; Chapter 22. University of Minnesota; Chapter 23. Arizona State University; Chapter 24. Virginia Commonwealth University; Chapter 25. Zayed University
327   $aChapter 26. Reflections on the Impact of Assessment on Accreditation: Foxes and HenhousesAuthor Index; Subject Index
330 3 $aThis component of Assessing Media Education is intended for those who would like to know how other schools have grappled with implementing assessment initiatives, and who have used assessment to improve their programs.
410  0$aLEA's communication series.
606   $aMass media$xStudy and teaching (Higher)$xEvaluation$vHandbooks, manuals, etc
608   $aElectronic books.
615  0$aMass media$xStudy and teaching (Higher)$xEvaluation
676   $a302.23/071/1
702   $aChrist$b William G.
801  0$bFlBoTFG
801  1$bFlBoTFG
906   $aBOOK
912   $a9910452359403321
996   $aAssessing Media Education$92472784
997   $aUNINA