LEADER 04045nam 2200661Ia 450 001 9910452334703321 005 20200520144314.0 010 $a0-8014-5988-5 024 7 $a10.7591/9780801459887 035 $a(CKB)2550000000100452 035 $a(EBL)3138328 035 $a(SSID)ssj0000739275 035 $a(PQKBManifestationID)11401805 035 $a(PQKBTitleCode)TC0000739275 035 $a(PQKBWorkID)10687396 035 $a(PQKB)11467331 035 $a(MiAaPQ)EBC3138328 035 $a(OCoLC)797828505 035 $a(MdBmJHUP)muse58464 035 $a(DE-B1597)506928 035 $a(OCoLC)1076453088 035 $a(DE-B1597)9780801459887 035 $a(Au-PeEL)EBL3138328 035 $a(CaPaEBR)ebr10559177 035 $a(CaONFJC)MIL681688 035 $a(OCoLC)922998230 035 $a(EXLCZ)992550000000100452 100 $a20020628d2002 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSmartups$b[electronic resource] $elessons from Rob Ryan's Entrepreneur America boot camp for start-ups /$fRob Ryan ; with a new preface 210 $aIthaca, [NY] $cCornell University Press$dc2002 215 $a1 online resource (240 p.) 300 $aIncludes index. 311 $a1-322-50406-7 311 $a0-8014-8831-1 327 $tFrontmatter -- $tContents -- $tForeword / $rBenDaniel, David J. -- $tPreface To The Cornell Paperbacks Edition -- $tAcknowledgments -- $tIntroduction -- $t1. Which Wanna-Be Are You? -- $t2. Do The Dogs Like The Dog Food? -- $t3. The Sunflower Model -- $t4. The Keys To The Gold Mine -- $t5. Peeing In The Wells -- $t6. Sucking The Air Out Of The Room -- $t7. So You've Got The Money, Now What? -- $tEpilogue: Companies That Make It -- $tIndex 330 $aBuilding successful start-ups was never quite as easy as it seemed, and the changing economic climate has raised the stakes, reduced the margin of error. New entrepreneurs can't stumble into wealth on the power of half-formed ideas, or turn dreams into reality without doing a lot of homework. It's time to get smart. This book teaches would-be entrepreneurs the skills they need to get through the venture capital process with companies that will survive to grow and succeed.Rob Ryan, a pioneer in the high-tech industry, founded Ascend Communications in 1989, and throughout the nineties provided firms with the infrastructure they needed to keep up with the rapid growth of the Internet. At the beginning of 1999, Ascend was sold to Lucent for $25 billion. Since retiring from Ascend and starting Entrepreneur America, Ryan has helped launch a string of successful companies, including Virtmed, RightNow, and Virtual Ink. All provide electronic solutions to real-world problems, meet existing-rather than manufactured-needs, and save their customers time and money.In Smartups, Ryan focuses on methods he's developed over the years for building a sustainable business that makes money. He emphasizes the importance of testing ideas on customers and making sure that a product offers something new and important. Recognizing a team's key competencies is crucial, Ryan says. He also finds it necessary to take certain steps at the correct stages of a company's inception. Smartups will show you how to turn your idea into a real product, take it to investors, and get your start-up started right. 606 $aHigh technology industries$zUnited States$xManagement 606 $aNew business enterprises$zUnited States$xManagement 606 $aEntrepreneurship$zUnited States 608 $aElectronic books. 615 0$aHigh technology industries$xManagement. 615 0$aNew business enterprises$xManagement. 615 0$aEntrepreneurship 676 $a620/.0068 700 $aRyan$b Rob$f1948-$01056034 701 $aRyan$b Rob$f1948-$01056034 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452334703321 996 $aSmartups$92490068 997 $aUNINA