LEADER 04300nam 2200889 a 450 001 9910452300503321 005 20200520144314.0 010 $a9786610953271 010 $a92-4-068192-2 010 $a1-280-95327-6 010 $a1-280-84158-3 010 $a9786610841585 010 $a92-4-068216-3 035 $a(CKB)1000000000472582 035 $a(SSID)ssj0000144492 035 $a(PQKBManifestationID)11163547 035 $a(PQKBTitleCode)TC0000144492 035 $a(PQKBWorkID)10145399 035 $a(PQKB)10837064 035 $a(SSID)ssj0000294794 035 $a(PQKBManifestationID)12086769 035 $a(PQKBTitleCode)TC0000294794 035 $a(PQKBWorkID)10312293 035 $a(PQKB)11181196 035 $a(MiAaPQ)EBC286829 035 $a(MiAaPQ)EBC4978524 035 $a(Au-PeEL)EBL286829 035 $a(CaPaEBR)ebr10161478 035 $a(CaONFJC)MIL95327 035 $a(OCoLC)437176633 035 $a(Au-PeEL)EBL4978524 035 $a(CaONFJC)MIL84158 035 $a(OCoLC)1024269861 035 $a(EXLCZ)991000000000472582 100 $a20081016d2005 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aEffective media communication during public health emergencies$b[electronic resource] $ea WHO field guide 210 $aGeneva $cWorld Health Organization$d2005 215 $aii, 53 p 225 1 $aNonserial Publication 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a92-4-154703-0 311 $a92-4-154704-9 330 $aEffective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent, high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally support, calm a nervous public, provide much-needed information, encourage cooperative behaviors, and help save lives.This handbook presents an integrated, principle-based approach to media communication for those dealing with public health emergencies. Topics covered include how journalists gather and process information about public health emergencies, steps for planning and implementing an effective media communication programme, identifying and reaching target audiences, media interviews, avoiding traps and pitfalls, and preparing key messages. It is designed to improve those skills needed for preparing and delivering public health messages during an emergency. It will be useful to public health and government officials, senior managers in public and private sector organizations, hospital managers, public information officers, and experts responsible for communicating with the media. 410 0$aNonserial Publication 606 $aCommunication in public health 606 $aCommunication in emergency medicine 606 $aEmergency medical services$xPublic relations 606 $aDisaster medicine$xPublic relations 606 $aHealth planning$xPublic relations 606 $aCommunication policy 606 $aHealth in mass media 606 $aCommunication in public administration 606 $aMass media 608 $aElectronic books. 615 0$aCommunication in public health. 615 0$aCommunication in emergency medicine. 615 0$aEmergency medical services$xPublic relations. 615 0$aDisaster medicine$xPublic relations. 615 0$aHealth planning$xPublic relations. 615 0$aCommunication policy. 615 0$aHealth in mass media. 615 0$aCommunication in public administration. 615 0$aMass media. 676 $a362.101 712 02$aWorld Health Organization. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452300503321 996 $aEffective media communication during public health emergencies$92481707 997 $aUNINA LEADER 02301oam 2200577I 450 001 9910704392703321 005 20160225092321.0 035 $a(CKB)5470000002439754 035 $a(OCoLC)891383532 035 $a(EXLCZ)995470000002439754 100 $a20140926d1967 ua 0 101 0 $aeng 135 $aurbn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 02$aA bibliographic index of North American late Paleozoic Hyolitha, Amphineura, Scaphopoda, and Gastropoda $ean objective paleontologic compilation through 1966 extended from and including references in a similar index by Stuart Weller, 1898 /$fedited by Ellis L. Yochelson and Burnett W. Saunders 210 1$a[Washington, D.C.] :$cUnited States Department of the Interior, Geological Survey,$d1967. 210 2$aWashington :$cUnited States Government Printing Office. 215 $a1 online resource (iii, 271 pages) 225 1 $aGeological Survey bulletin ;$v1210 300 $aTitle from title screen (viewed September 15, 2014). 320 $aIncludes bibliographical references (pages 12-13) and index. 517 $aBibliographic index of North American late Paleozoic Hyolitha, Amphineura, Scaphopoda, and Gastropoda 606 $aMollusks, Fossil$zNorth America$vBibliography 606 $aPaleontology$yPaleozoic$vBibliography 606 $aPaleontology$zNorth America$vBibliography 606 $aMollusks, Fossil$2fast 606 $aPaleontology$2fast 606 $aPaleozoic Geologic Period$2fast 607 $aNorth America$2fast 608 $aBibliographies.$2fast 608 $aBibliographies.$2lcgft 615 0$aMollusks, Fossil 615 0$aPaleontology 615 0$aPaleontology 615 7$aMollusks, Fossil. 615 7$aPaleontology. 615 7$aPaleozoic Geologic Period. 702 $aYochelson$b Ellis L$g(Ellis Leon),$f1928-2006, 702 $aSaunders$b Burnett W. 712 02$aGeological Survey (U.S.), 801 0$bCOP 801 1$bCOP 801 2$bOCLCO 801 2$bOCLCF 801 2$bGPO 906 $aBOOK 912 $a9910704392703321 996 $aA bibliographic index of North American late Paleozoic Hyolitha, Amphineura, Scaphopoda, and Gastropoda$93546121 997 $aUNINA