LEADER 06153oam 2200709I 450 001 9910452274603321 005 20200520144314.0 010 $a0-203-36202-0 010 $a1-135-04627-1 024 7 $a10.4324/9780203362020 035 $a(CKB)2550000001096271 035 $a(StDuBDS)AH25291473 035 $a(SSID)ssj0000918676 035 $a(PQKBManifestationID)12357137 035 $a(PQKBTitleCode)TC0000918676 035 $a(PQKBWorkID)10908364 035 $a(PQKB)10182207 035 $a(MiAaPQ)EBC1244923 035 $a(Au-PeEL)EBL1244923 035 $a(CaPaEBR)ebr10728196 035 $a(CaONFJC)MIL502849 035 $a(OCoLC)851695139 035 $a(OCoLC)852158839 035 $a(EXLCZ)992550000001096271 100 $a20180706d2013 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSoviet consumer culture in the Brezhnev era /$fNatalya Chernyshova 210 1$aNew York :$cRoutledge,$d2013. 215 $a1 online resource (xviii, 259 pages )$cillustrations (black and white) 225 1 $aBASEES/Routledge series on Russian and East European Studies ;$v90 225 0$aBASEES/Routledge series on Russian and East European Studies ;$v90 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-415-68754-3 311 $a1-299-71598-2 320 $aIncludes bibliographical references and index. 327 $aIntroduction 1. Between Failure and Success: The Economics and Politics of Consumption under Brezhnev 2. Redefining the Norms of Socialist Consumption 3. Shopping as a Way of Life: The Experiences and Values of Soviet Consumers 4. Structures of Consumption: Class and Generation 5. From 'Modest' to 'Modish': New Attitudes to Clothes and Fashion 6. Closing the Door on Socialism: Furniture and the Domestic Interior 7. Household Technology in the Brezhnev-era Home Conclusion 330 8 $aThis title tells the story of the late Soviet consumer revolution. It analyses the politics and economics of the state's efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernisation.$bAfter decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state's efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens' relationship with the state and had profound consequences for the communist project. The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet 'mature socialism' between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of 'stagnation', arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika . This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research. After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state's efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens' relationship with the state and had profound consequences for the communist project. The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet 'mature socialism' between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of 'stagnation', arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika . This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research. 410 0$aBASEES/Routledge series on Russian and East European studies ;$v90. 606 $aConsumers$zSoviet Union$xHistory 606 $aConsumption (Economics)$zSoviet Union 606 $aConsumption (Economics)$xPolitical aspects$zSoviet Union 606 $aCost and standard of living$zSoviet Union 607 $aSoviet Union$xEconomic conditions$y1965-1975 607 $aSoviet Union$xEconomic conditions$y1975-1985 608 $aElectronic books. 615 0$aConsumers$xHistory. 615 0$aConsumption (Economics) 615 0$aConsumption (Economics)$xPolitical aspects 615 0$aCost and standard of living 676 $a306.30947/09047 700 $aChernyshova$b Natalya.$0990966 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452274603321 996 $aSoviet consumer culture in the Brezhnev era$92267405 997 $aUNINA