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010   $a0-19-153664-4
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035   $a(EBL)415821
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100   $a20130418d2007||||  u||            |
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe Advanced Dictionary of Marketing$b[electronic resource] $ePutting Theory to Use
210   $aOxford $cOxford University Press, UK$d2007
215   $a1 online resource (660 p.)
300   $aDescription based upon print version of record.
311   $a0-19-928599-3 
327   $aContents; Thematic Index 1: Table of Applications; Thematic Index 2: Searching for Marketing Terms Using Key Words; Introduction; The Motivation for this Dictionary; Structure for Each Term; How to Use this Dictionary; What is a Law?; What is a Theory?; What is a Concept?; What is an Effect?; The Advanced Dictionary of Marketing Terms; SELECT BIBLIOGRAPHY; APPENDIX: Classification of Key Terms; 1. Laws (along with principles and rules); 2. Theories (along with hypotheses, models, paradigms, and paradoxes); 3. Concepts (along with marketing approaches and techniques)
327   $a4. Effects (along with biases, fallacies and errors, phenomena, and syndromes)
330   $aThis advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification. - ;This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or
606   $aMarketing
606   $aMarketing$vDictionaries
606   $aCommerce$2HILCC
606   $aBusiness & Economics$2HILCC
606   $aMarketing & Sales$2HILCC
608   $aElectronic books.
615  4$aMarketing.
615  0$aMarketing
615  7$aCommerce
615  7$aBusiness & Economics
615  7$aMarketing & Sales
676   $a658.8003
700   $aDacko$b Scott$0999373
801  0$bAU-PeEL
801  1$bAU-PeEL
801  2$bAU-PeEL
906   $aBOOK
912   $a9910452244203321
996   $aThe Advanced Dictionary of Marketing$92293074
997   $aUNINA