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100   $a20180706d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 04$aThe psychology of entertainment media $eblurring the lines between entertainment and persuasion /$fedited by L.J. Shrum
205   $a2nd ed.
210  1$aNew York :$cRoutledge,$d2012.
215   $a1 online resource (365 p.)
300   $aDescription based upon print version of record.
311   $a1-138-11060-4 
311   $a1-84872-944-8 
320   $aIncludes bibliographical references and index.
327   $aCover; The psychology of entertainment media; Copyright; Contents; Preface; About the Authors; Chapter 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media; Section I: Embedding Promotions Within Entertainment Media: Product Placement Effects and How they Work; Chapter 2. Product Integration: Current Practices and New Directions; Chapter 3. As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement
327   $aChapter 4. Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual FluencyChapter 5. Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion?; Section II: The Programs Between the Ads:The Persuasive Power of Entertainment Media; Chapter 6. The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values; Chapter 7. Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment
327   $aChapter 8. Seeing Is Believing: Toward a Theory of Media Imagery and Social LearningChapter 9. Alcohol Messages in Television Series: Content and Effects; Chapter 10. Selling Beauty: The Hidden Cost to Women's Self-Worth, Relationships, and Behavior; Chapter 11. Learning Aggression Through the Media: Comparing Psychological and Communication Approaches; Chapter 12. Paths From Television Violence to Aggression: Reinterpreting the Evidence; Author Index; Subject Index
330   $aIn this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and r
606   $aSubliminal advertising
606   $aAdvertising$xPsychological aspects
606   $aMass media$xPsychological aspects
606   $aPersuasion (Psychology)
606   $aManipulative behavior
608   $aElectronic books.
615  0$aSubliminal advertising.
615  0$aAdvertising$xPsychological aspects.
615  0$aMass media$xPsychological aspects.
615  0$aPersuasion (Psychology)
615  0$aManipulative behavior.
676   $a659.101/9
701   $aShrum$b L. J$0986508
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910452152103321
996   $aThe psychology of entertainment media$92254599
997   $aUNINA