LEADER 02271nam 2200601 a 450 001 9910452037703321 005 20200520144314.0 010 $a1-281-12841-4 010 $a9786611128418 010 $a0-8144-2975-0 035 $a(CKB)1000000000467244 035 $a(CtWfDGI)bkb00016109 035 $a(SSID)ssj0000162762 035 $a(PQKBManifestationID)11167080 035 $a(PQKBTitleCode)TC0000162762 035 $a(PQKBWorkID)10208735 035 $a(PQKB)11712184 035 $a(MiAaPQ)EBC3001858 035 $a(Au-PeEL)EBL3001858 035 $a(CaPaEBR)ebr10196200 035 $a(CaONFJC)MIL112841 035 $a(OCoLC)929146731 035 $a(EXLCZ)991000000000467244 100 $a20060605d2007 uy 0 101 0 $aeng 135 $aurzn|||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGetting your way every day$b[electronic resource] $emastering the lost art of pure persuasion /$fAlan Axelrod 210 $aWashington, D.C. $cAMACOM$d2007 215 $a293 p 300 $aIncludes index. 311 $a0-8144-7335-0 327 $aGet ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light. 606 $aPersuasion (Psychology) 606 $aRhetoric 606 $aInfluence (Psychology) 606 $aBusiness communication 608 $aElectronic books. 615 0$aPersuasion (Psychology) 615 0$aRhetoric. 615 0$aInfluence (Psychology) 615 0$aBusiness communication. 676 $a153.8/52 700 $aAxelrod$b Alan$f1952-$0971217 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452037703321 996 $aGetting your way every day$92207714 997 $aUNINA