LEADER 03627nam 22006374a 450 001 9910451771403321 005 20200520144314.0 010 $a1-281-73035-1 010 $a9786611730352 010 $a0-300-12955-6 024 7 $a10.12987/9780300129557 035 $a(CKB)1000000000471747 035 $a(EBL)3419939 035 $a(OCoLC)923588731 035 $a(SSID)ssj0000137426 035 $a(PQKBManifestationID)11134142 035 $a(PQKBTitleCode)TC0000137426 035 $a(PQKBWorkID)10088771 035 $a(PQKB)10336494 035 $a(StDuBDS)EDZ0000167174 035 $a(MiAaPQ)EBC3419939 035 $a(DE-B1597)485075 035 $a(OCoLC)1024039715 035 $a(DE-B1597)9780300129557 035 $a(Au-PeEL)EBL3419939 035 $a(CaPaEBR)ebr10169965 035 $a(CaONFJC)MIL173035 035 $a(EXLCZ)991000000000471747 100 $a20050325d2005 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDesigning modern America$b[electronic resource] $eBroadway to Main Street /$fChristopher Innes 210 $aNew Haven $cYale University Press$dc2005 215 $a1 online resource (337 p.) 300 $aDescription based upon print version of record. 311 $a0-300-10804-4 320 $aIncludes bibliographical references (p. 295-311) and index. 327 $aStyling for the modern age -- Egos at work -- Theatrical fashions -- Stage and screen -- Society scenery -- A century of progress -- Riding into the future -- The world of tomorrow -- Car culture -- Street scenes -- Reaching for the sky -- Suburban heaven -- Lifestyle begins in the kitchen -- Selling modernity -- Afterword : then and now. 330 $aFrom the 1920's through the 1950's, two individuals, Joseph Urban and Norman Bel Geddes, did more, by far, to create the image of "America" and make it synonymous with modernity than any of their contemporaries. Urban and Bel Geddes were leading Broadway stage designers and directors who turned their prodigious talents to other projects, becoming mavericks first in industrial design and then in commercial design, fashion, architecture, and more. The two men gave shape to the most quintessential symbols of the modern American lifestyle, including movies, cars, department stores, and nightclubs, along with private homes, kitchens, stoves, fridges, magazines, and numerous household furnishings. Illustrated with more than 130 photographs of their influential designs, this book tells the engrossing story of Urban and Bel Geddes. Christopher Innes shows how these two men with a background in theater lent dramatic flair to everything they designed and how this theatricality gave the distinctive modernity they created such wide appeal. If the American lifestyle has been much imitated across the globe over the past fifty years, says Innes, it is due in large measure to the designs of Urban and Bel Geddes. Together they were responsible for creating what has been called the "Golden Age" of American culture. 606 $aDesign$zUnited States$xHistory$y20th century 606 $aTheaters$xStage-setting and scenery$zUnited States$xHistory$y20th century 608 $aElectronic books. 615 0$aDesign$xHistory 615 0$aTheaters$xStage-setting and scenery$xHistory 676 $a792.02/5/092273 700 $aInnes$b Christopher$f1941-$0158716 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910451771403321 996 $aDesigning modern America$92440884 997 $aUNINA