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100   $a20180706d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAdvertising, the media and globalisation $ea world in motion /$fJohn Sinclair
210  1$aAbingdon, Oxon ;$aNew York, N.Y. :$cRoutledge,$d2012.
215   $a1 online resource (169 p.)
300   $aDescription based upon print version of record.
311   $a0-415-66882-4 
311   $a0-415-66883-2 
320   $aIncludes bibliographical references and index.
327   $aCover; Advertising, the Media and Globalisation; Copyright; Contents; List of figures; List of tables; Acknowledgements; 1. Advertising as an object of study; 2. Global trends in the advertising industry; 3. Advertising and the media in motion; 4. Current trends in advertising, media and society; 5. Advertising, globalisation and world regions; Coda; Bibliography; Index
330   $aThis book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the
606   $aAdvertising$xSocial aspects
606   $aMass media
606   $aGlobalization$xSocial aspects
608   $aElectronic books.
615  0$aAdvertising$xSocial aspects.
615  0$aMass media.
615  0$aGlobalization$xSocial aspects.
676   $a659.1
700   $aSinclair$b John$f1944-,$0954862
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910451673003321
996   $aAdvertising, the media and globalisation$92159710
997   $aUNINA