LEADER 04457nam 2200673 a 450 001 9910451665603321 005 20200520144314.0 010 $a0-231-51008-X 024 7 $a10.7312/wurt13676 035 $a(CKB)1000000000474451 035 $a(EBL)908451 035 $a(OCoLC)818855975 035 $a(SSID)ssj0000144927 035 $a(PQKBManifestationID)11155262 035 $a(PQKBTitleCode)TC0000144927 035 $a(PQKBWorkID)10157534 035 $a(PQKB)11492766 035 $a(MiAaPQ)EBC908451 035 $a(DE-B1597)459449 035 $a(OCoLC)643556479 035 $a(OCoLC)979753675 035 $a(DE-B1597)9780231510080 035 $a(Au-PeEL)EBL908451 035 $a(CaPaEBR)ebr10183614 035 $a(CaONFJC)MIL845197 035 $a(EXLCZ)991000000000474451 100 $a20060623d2007 uy 0 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aElectric sounds$b[electronic resource] $etechnological change and the rise of corporate mass media /$fSteve J. Wurtzler 210 $aNew York $cColumbia University Press$dc2007 215 $a1 online resource (684 p.) 225 1 $aFilm and culture series 300 $aDescription based upon print version of record. 311 $a0-231-13677-3 311 $a0-231-13676-5 320 $aIncludes bibliographical references (p. [291]-366) and index. 327 $tFront matter --$tContents --$tAcknowledgments --$tIntroduction --$t1. Technological Innovation and the Consolidation of Corporate Power --$t2. Announcing Technological Change --$t3. From Performing the Recorded to Dissimulating the Machine --$t4. Making Sound Media Meaningful Commerce, Culture, Politics --$t5. Transcription Versus Signification Competing: Paradigms for Representing with Sound --$tConclusions/Reverberations --$tNotes --$tIndex --$tBack matter 330 $aElectric Sounds brings to vivid life an era when innovations in the production, recording, and transmission of sound revolutionized a number of different media, especially the radio, the phonograph, and the cinema. The 1920's and 1930's marked some of the most important developments in the history of the American mass media: the film industry's conversion to synchronous sound, the rise of radio networks and advertising-supported broadcasting, the establishment of a federal regulatory framework on which U.S. communications policy continues to be based, the development of several powerful media conglomerates, and the birth of a new acoustic commodity in which a single story, song, or other product was made available to consumers in multiple media forms and formats. But what role would this new media play in society? Celebrants saw an opportunity for educational and cultural uplift; critics feared the degradation of the standards of public taste. Some believed acoustic media would fulfill the promise of participatory democracy by better informing the public, while others saw an opportunity for manipulation. The innovations of this period prompted not only a restructuring and consolidation of corporate mass media interests and a shift in the conventions and patterns of media consumption but also a renegotiation of the social functions assigned to mass media forms. Steve J. Wurtzler's impeccably researched history adds a new dimension to the study of sound media, proving that the ultimate form technology takes is never predetermined. Rather, it is shaped by conflicting visions of technological possibility in economic, cultural, and political realms. Electric Sounds also illustrates the process through which technologies become media and the ways in which media are integrated into American life. 410 0$aFilm and culture. 606 $aMass media$xTechnological innovations$zUnited States$xHistory$y20th century 606 $aMass media$xOwnership$zUnited States$xHistory$y20th century 606 $aSound$xRecording and reproducing$xHistory$y20th century 608 $aElectronic books. 615 0$aMass media$xTechnological innovations$xHistory 615 0$aMass media$xOwnership$xHistory 615 0$aSound$xRecording and reproducing$xHistory 676 $a303.48/330973 700 $aWurtzler$b Steve J$01030304 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910451665603321 996 $aElectric sounds$92447130 997 $aUNINA