LEADER 05838oam 2200733I 450 001 9910451642403321 005 20200520144314.0 010 $a1-280-66125-9 010 $a9786613638182 010 $a0-203-12757-9 010 $a1-136-46349-6 024 7 $a10.4324/9780203127575 035 $a(CKB)2550000000100263 035 $a(EBL)957774 035 $a(OCoLC)798534096 035 $a(SSID)ssj0000656129 035 $a(PQKBManifestationID)11458988 035 $a(PQKBTitleCode)TC0000656129 035 $a(PQKBWorkID)10631678 035 $a(PQKB)10745133 035 $a(MiAaPQ)EBC957774 035 $a(Au-PeEL)EBL957774 035 $a(CaPaEBR)ebr10558627 035 $a(CaONFJC)MIL363818 035 $a(OCoLC)795123388 035 $a(EXLCZ)992550000000100263 100 $a20180706d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aGender, culture, and consumer behavior /$fedited by Cele C. Otnes, Linda Tuncay Zayer 210 1$aNew York :$cRoutledge Academic,$d2012. 215 $a1 online resource (483 p.) 300 $aDescription based upon print version of record. 311 $a1-138-11044-2 311 $a1-84872-946-4 320 $aIncludes bibliographical references and index. 327 $aCover; Gender, Culture, and Consumer Behavior; Copyright; Contents; Preface; Acknowledgments; About the Editors; About the Contributors; Section I: Feminist Theory and Discourses; Chapter 1. Construction of Consumer Vulnerability by Gender and Ethics of Empowerment; Introduction; Constructing Gender and Power; Constructing the Vulnerable Woman; Dialogic Ethics of Consumer Vulnerability; Conclusion: An Ethics of Empowerment; References; Chapter 2. "The Creation of Inspired Lives": Female Fan Engagement With the Twilight Saga; Introduction; Field Site; Data and Methodology; Findings 327 $aConclusionNote; References; Section II: Media, Advertising, and Gender; Chapter 3. The Carnal Feminine: Consuming Representations of Womanhood in a Contemporary edia Text; Introduction; The Carnal Feminine; Feminism and the Carnal Feminine; Sex and the City as a Woman's Genre; Analysis; Discussion; References; Chapter 4. Climbing the Ladder or Chasing a Dream? Men's Responses to Idealized Portrayals of Masculinity in Advertising; Introduction; Literature Review; Method; Findings; Implications; Appendix A: Biographical Information of Informants; References 327 $aChapter 5. Is the Selectivity Hypothesis Still Relevant? A Review of Gendered Persuasion and Processing of Advertising MessagesIntroduction; Sex and Gender: Are They the Same?; The Selectivity Hypothesis Model; Limitations and Future Research; References; Chapter 6. Gender and Media Literacy: Women and Men Try On Responses to Objectification in Fashion Advertising; Introduction; Review of the Literature; Method; Findings and Discussion; Conclusions; References; Section III: Gender, Culture, and the Market; Chapter 7. Viewing Gender as a Value-Creative Resource; Introduction; Background 327 $aEmploying Gender Capital in Value Cocreation PracticesDiscussion; Summary; References; Chapter 8. Lived Consumer Bodies: Narcissism, Bodily Discourse, and Women's Pursuit of the Body Beautiful; Introduction; Narcissism and Self; Academic Perspectives on the Body; Gym Bodies-The Study; Findings; Discussion; Concluding Comments; References; Chapter 9. scalated Expectations and Expanded Gender Roles: Women's Gift-Giving Rituals for and Resistance to Valentine's Day Events; Introduction; Contextual and Conceptual Foundations; Methods; Findings; Contributions.to.Theory; Discussion; Note 327 $aReferencesSection IV: Masculine Discourses; Chapter 10. Masculinity and Fashion; Introduction; Literature Review: A Brief Introduction to Men's Fashion; Empirical Case: Speaking of Socks; Method; Discussion; Notes; References; Chapter 11. The.Rise of (Soushokukei Danshi) Masculinity and Consumption in Contemporary Japan; Introduction; Soushokukei Danshi Consumption Practices; Scholarly Importance of Soushokukei Danshi; Methodology; Findings; Discussion; Conclusion and Limitations; References; Chapter 12. Masculinity, Intimacy, and Consumption; Introduction; Gender and the Male-Female Couple 327 $aIntimacy 330 $a"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--$cProvided by publisher. 606 $aConsumer behavior 606 $aConsumer behavior$vCross-cultural studies 606 $aConsumption (Economics)$xSocial aspects 608 $aElectronic books. 615 0$aConsumer behavior. 615 0$aConsumer behavior 615 0$aConsumption (Economics)$xSocial aspects. 676 $a658.8/342 676 $a658.8342 701 $aOtnes$b Cele$01000200 701 $aTuncay-Zayer$b Linda$01000201 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910451642403321 996 $aGender, culture, and consumer behavior$92295804 997 $aUNINA