LEADER 03086nam 22006254a 450 001 9910451627203321 005 20200520144314.0 010 $a0-231-50995-2 024 7 $a10.7312/mcca12160 035 $a(CKB)1000000000457773 035 $a(EBL)908517 035 $a(OCoLC)818856071 035 $a(SSID)ssj0000212599 035 $a(PQKBManifestationID)11201680 035 $a(PQKBTitleCode)TC0000212599 035 $a(PQKBWorkID)10137438 035 $a(PQKB)10038850 035 $a(MiAaPQ)EBC908517 035 $a(DE-B1597)459110 035 $a(OCoLC)62149446 035 $a(OCoLC)979682935 035 $a(DE-B1597)9780231509954 035 $a(Au-PeEL)EBL908517 035 $a(CaPaEBR)ebr10183549 035 $a(CaONFJC)MIL853826 035 $a(EXLCZ)991000000000457773 100 $a20041101d2005 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aNPR$b[electronic resource] $ethe trials and triumphs of National Public Radio /$fMichael P. McCauley 210 $aNew York $cColumbia University Press$dc2005 215 $a1 online resource (217 p.) 300 $aDescription based upon print version of record. 311 $a0-231-12160-1 320 $aIncludes bibliographical references (p. [161]-175) and index. 327 $tFront matter --$tCONTENTS --$tACKNOWLEDGMENTS --$t1. A Lyceum of the Airwaves --$t2. The Very First Brush Strokes --$t3. The Price of Fame --$t4. Phoenix Rising --$t5. A Civilized Voice in a New Media Environment --$tNotes --$tBibliography --$tIndex 330 $aThe people who shaped America's public broadcasting system thought it should be "a civilized voice in a civilized community"-a clear alternative to commercial broadcasting. This book tells the story of how NPR has tried to embody this idea. Michael P. McCauley describes NPR's evolution from virtual obscurity in the early 1970's, when it was riddled with difficulties-political battles, unseasoned leadership, funding problems-to a first-rate broadcast organization. The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970's, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listeners-highly educated baby-boomers, for the most part-who help support their local stations through pledges and fund drives. 517 3 $aTrials and triumphs of National Public Radio 606 $aPublic radio$zUnited States 606 $aRadio broadcasters$zUnited States 608 $aElectronic books. 615 0$aPublic radio 615 0$aRadio broadcasters 676 $a384.54/0973 700 $aMcCauley$b Michael P.$f1958-$01048234 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910451627203321 996 $aNPR$92476401 997 $aUNINA