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010   $a9786611221867
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100   $a20070914d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe riddle$b[electronic resource] $ewhere ideas come from and how to have better ones /$fAndrew Razeghi
205   $a1st ed.
210   $aSan Francisco $cJossey-Bass$dc2008
215   $a1 online resource (257 p.)
300   $aDescription based upon print version of record.
311   $a1-119-16132-0 
311   $a0-7879-9632-7 
320   $aIncludes bibliographical references (p. 229) and index.
327   $aThe innovation intent -- The gods must be crazy (or is it just me?) -- The eureka moment -- It came to me in a dream -- In the mood for innovation -- Endlessly intriguing : curiosity -- Painfully obvious : constraints -- Distantly related : connections -- Diametrically opposed : conventions -- Suddenly brilliant : codes.
330   $aWhile organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, ""Where will the next big idea come from?"" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or ""a-ha! moments."" In this fascinating book, Andrew Razeghi examines th
606   $aCreative ability
606   $aCreative ability in business
608   $aElectronic books.
615  0$aCreative ability.
615  0$aCreative ability in business.
676   $a153.3/5
700   $aRazeghi$b Andrew$f1970-$0967587
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910451545503321
996   $aThe riddle$92196906
997   $aUNINA